Per-Link Click Tracking

Our Product Team are really delighted to bring you this latest release, which we know many EcoSend clients have recently requested.

Click-through rate (CTR) is the preferred metric for marketers to understand email engagement, while open rate has become less reliable as the email industry has evolved.

But more than just understanding the overall CTR of your campaigns, we heard from clients who wanted to know exactly which links were clicked within their Broadcasts.

Per-Link Click Tracking, now available for all EcoSend customers, allows you to see exactly which links were clicked, and how many times, from all EcoSend Broadcasts.

This enables you to determine which content your audience is most engaged with, or which Events most pique their interest.

With Per-Link Click Tracking, you can know get to know your audience on a deeper level, and tailor your content according to their interests.

A huge thank you as always to all our clients who requested this feature!

We always loving hearing Product feedback - if you have any thoughts or suggestions please reach out to us at hello@ecosend.io 💚