Send your first email campaign

Select your Broadcast option 🤔

With EcoSend, you have multiple options for sending out your message:

✅ In-app only
✅ In-app & simple email
✅ Simple email only
✅ HTML email only

These options are important, as you want to meet your users where they are to ensure maximum engagement.

If you are sending a Broadcast to a list of engaged users who are frequently online, send an in-app message.

This will deploy from the Assistant widget, while users are active on your platform.

If you’re sending a more detailed Broadcast, such as a Newsletter, or you are attempting to re-engage an inactive segment of your user-base, send a Simple or HTML email for best engagement.

Personalise your messages 👋

Variables are a flexible and powerful way to personalise your messages at scale.

The more properties and events you track against your contacts the more options you’ll have for personalising your messages.

You can personalise both the body of your message and the subject line of an email with Variables, simply type '{{' to deploy
the Variable picker.

Examples of Variables:

• Address your contacts by their first name.

• Mention the current plan a customer is currently on.

• Thank customers for their loyalty one year after their sign up date.

• Notify customers of their current usage levels – e.g. “So far you’ve added 200 photos.

NB. If you are using HTML you will need to write the full Variable code. For example, to deploy the 'First Name'
property you would write out {{First_name}}

Send HTML via Visual Editor 🎨

Want to craft aesthetic, impressive HTML emails to engage your customers? ✋
Don’t know how to write HTML? 😩
No code, no problem! ✅

Use our the GoSquared Visual Builder to create beautiful and orderly HTML emails, without having to know a single line of HTML!

With our drag & drop template editor you can create HTML emails in minutes, ready to send out to engage your users.

After you’ve selected the list of users for your message, click the option for ‘Email - HTML’
Kick-off with one of our pre-set template, or build your own!

Select and drag the blocks from the right-hand side into the message builder to start creating your HTML email.

Our HTML builder will work behind the scenes to build out the HTML code for your message, ready to be sent out to your users.

Once you have created your HTML, you can save it as a Draft to come back to at a later date, or for a colleague to edit.
Or, if you’re ready to go, click Done then give your Email one final review before publishing.

ReSend Broadcasts 🎯

Even with the best email and subject line, your recipients might sometimes need an extra nudge.

Maybe they missed your first email because they were on holiday, or maybe they opened your campaign but didn't click the link.

Fortunately, with EcoSend's retarget function, you can resend your Broadcast to recipients who didn't open and recipients who didn't click your original message.

This ensures you send timely, targeted follow-up to relevant users only, to nudge them to engage with your content.

Pro tip: Update your Sender Profile ⚠️

Please ensure to update your Sender Profile first, before you send out your first email campaign with EcoSend.

Updating your Sender Profile ensures that your custom email domain is attached to your user profile. If the Sender Profile is not updated, your email campaign will send from the generic 'gosquared.email' domain, which neither your users nor their Inboxes will recognise.

Please click the link here for full instructions on updating your Sender Profile, and ensure to pick the correct profile from the dropdown in your message composer before sending out a campaign:

Video Walkthrough 🤩