Email marketing is one of the oldest and most reliable forms of marketing there is.
So even if you’re investing in the likes of social media or video marketing, make sure you don’t forget about email.
With no algorithms to worry about and direct access to your customers, email can do incredible things to grow your business and boost sales.
New to email or want to build on your existing success?
Get ahead with these 7 strategies from EcoSend to generate revenue for your business.
Don’t Send A Single Email Campaign Until You’ve Got The Basics Right (Trust Us On This!)
We know you might just want a quick-fire list of ways to grow your business through email.
But just like there’s a certain order you get dressed in, there’s also no point in trying to succeed with email if you don’t get a few things in order first.
Otherwise, your emails might end up in the spam folder and your email domain could even be blacklisted. Either way, the one thing your campaigns won’t be doing is generating revenue for your business!
So if you’re serious about using email as a growth technique, do these essential things first:
Authentic your email domain through DKIM, DMARC and SPF
Choose a reputable email service provider
Customise email templates to match company branding
Include your business address within the email content
Offer an easy way to unsubscribe for anti-spam compliance
Optimise for mobile devices
Perfect email landing pages
Send a test email
Spell check copy
Use real sender names
Think of the above as laying the foundations before you build your house. Keep things strong and steady and everything that goes on top will hold in place nicely.
We promise that taking steps to appear as a reputable sender before you send any email campaigns is far better than trying to fix a blacklisted email domain down the track.
Build & Maintain A Quality Email List
With your business now looking professional in the eyes of email servers, what you’ll need next is a list of engaged subscribers to send your campaigns to.
The best way to get email subscribers is to embed a signup form on your website. Doing so encourages users to sign up for your list even if they aren’t ready to purchase yet.
You can also encourage users to sign up to your email list by adding an incentive such as a 10% discount on your products or services. If you choose this route, be sure to use a pop up form for the job.
Also use CAPTCHA to prevent spam sign ups. Again, this is super easy to do in a couple of clicks so don’t stress!
Another top tip here is to regularly clean your list. If a user hasn’t opened your emails in the last 6 months and doesn’t respond to a re-engagement campaign email, then it’s time to remove them from your list. When you do this, your open rates will increase as will your overall email ROI.
P.S. We know it’s super tempting, but also avoid buying email lists. When you don’t have permission to email users, you'll end up in a heap of trouble and also won't make money in the process.
Automated Trigger Emails
The beauty of an email marketing platform is that you will find endless features to make your job as an email marketer so much easier.
At various points of the customer lifecycle, you can send an automated trigger campaign.
Some ideas include:
Abandoned cart emails
Birthday emails
Back-in-stock emails
Event invitation or reminder emails
Milestone emails
Order follow up emails
Product recommendation emails
Post purchase emails
Re-engagement emails
Subscription reminder emails
Welcome emails
Similar to passive income, automated email triggers work much the same to grow your business revenue without having to put in continual effort to do so.
Instead, you can simply state when a particular email type will be sent to your email list based on any actions they take on your website.
Shape Your Email Strategy Using Data-Driven Insights
Do you do any other marketing outside of email such as SEO, social media marketing, PPC or video marketing?
Monitor your analytics from your marketing tools, website visitors or customer service chats. Use this data to send more impactful email campaigns.
It just makes sense to have a joined up approach across all of your marketing channels. Including trending topics, searches or questions in your email campaigns helps you best serve the needs of your customers. As a result, you are more likely to generate sales for your business.
Also, keep an eye on your email analytics to see what email types, subject lines and send times get your business the most traction. Keep refining things until you achieve high open and click-through rates.
Don’t miss: 9 Ways To Make Money With Email Marketing In 2025
Segmentation
Everyone who has ever written an article about boosting revenue through email mentions segmentation.
So why is segmentation the only thing email marketers seem to talk about?
Here’s a clue: Segmentation can result in a 760% increase in revenue. 🔥
Segmenting your campaigns means sending campaigns based on the relevance of the campaign to the user.
Instead of a send-to-all approach, segmentation can make emails feel more personalised and relevant to the audience.
Some ways you can segment your email campaigns include filtering users based on:
Age
Customer lifecycle stage
Education
Email engagement rates
Gender
Geographic location
Income
Lifestyle
Purchase history
Values
Website activity
Don’t know how to gather such information? Use a combination of email forms and email surveys to collect valuable data about your customers.
Your email marketing platform should then give you the ability to segment your campaigns based on the information that users have provided to you.
Create An Email Newsletter
Email newsletters are a fantastic way to engage your subscribers. Use them to provide value through helpful information, exclusive content and promotional offers.
There is something about an email newsletter that feels more personal as well as more special than a typical email.
Instead of just point-blank selling, newsletters allow you to build a more meaningful connection with your subscribers. When it comes to generating more profit for your business through email marketing, this is exactly what you want.
Never created an email newsletter before? With our drag-and-drop template builder, you can create a newsletter for your business in just a few clicks!
Human-Centric Over An AI Approach
With so much fanfare over AI in recent years, this tip to generate revenue through email may surprise you.
But here’s the thing everyone keeps forgetting: You are human and so too is your audience.
So while you might think AI ‘speeds up’ sending emails, it can actually leave out a lot of important steps.
The risk of relying solely on AI for your email marketing include:
Emails being filtered as spam
Campaigns lacking personalisation
Not tapping into the wants and needs of your audience
Struggling to achieve a competitive advantage
Mistakes in the copy due to AI generated content being littered with both factual and grammatical errors
Watered down brand voice
Matter-of-fact content rather than being engaging, informative or entertaining
Becoming lazy instead of developing your creativity as a marketer
Oh, and don’t forget the environmental impact of AI! Research suggests a ChatGPT prompt has 10X the carbon footprint of a Google search.
So if you want to generate a healthy ROI from your email marketing, the least you can do is type a few lines from you to your customers.
Go for quality over quantity and we promise you’ll win at email marketing. 💪
EcoSend - Fancy A Free Trial Of Our Email Marketing Platform?
Beyond 7 tips to grow your email revenue, would you also like 7 days to try EcoSend for free?
EcoSend gives you all the features you need to send revenue boosting email campaigns.
As the world’s first sustainable email platform, we also lower the carbon footprint of your email marketing too!
We’d like to get you started with a free trial of EcoSend.
Or, if you’d like to get straight to work you can choose your EcoSend plan to get access to our full range of email marketing features.
Let us know if there’s anything further we can help you with if you have yet to switch to EcoSend. Otherwise, we look forward to welcoming you aboard!
