We're always looking for ways to help your business grow.
That's why we're delighted to introduce Pop-up Forms — a powerful new way to grow your audience.
The highly effective, performant, and respectful way to build your audience
Pop-up Forms are considered an incredibly effective method for building an audience, with some research showing the average conversion rate of a pop-up form is over 4%.
EcoSend Forms are already incredibly popular with our customers — offering a beautiful, customisable, high-performance toolkit to convert your visitors into contacts.
Pop-up Forms take this feature-set to a whole new level, with the ability to show a Form anywhere on your site, extensive options for triggering and customising your forms, and, crucially, a visitor-friendly experience that makes it easy to dismiss Pop-up Forms for those who aren't interested.
If you're an EcoSend customer, you can start building your audience with Pop-up Forms now!
Giving you even more ways to build your audience and boost your email ROI, forms are an essential tool that every marketer needs.
In this article, we'll walk through what you need to know about EcoSend Pop-up Forms, plus how to use forms to grow your audience.
What Is A Pop-up Form?
A pop-up form is a lead capturing tool that triggers a form to appear on your website at a specified time. It gives the opportunity for users to enter their details to sign up for your mailing list, and can also be used to offer incentives or discounts to encourage sales.
Lots of website form types exist. But with pop-up forms, they can be used to engage your visitors before they exit your website, or after they have completed a certain action.
By entering their details into your form, this can create long-term value for your marketing by adding new and engaged leads to your list.
What Are The Benefits Of Pop-up Forms?
👀 Attention grabbers: Pop-up forms are visually engaging. Use them to send a message that you can be sure won’t be missed!
⏰ Great for time-sensitive campaigns or promotions: Do you have a special promotion running, or do you want to offer a discount as an incentive? Pop-up forms are the way to go!
👱♀️ Grow your email subscriber list: Pop-up forms give users the opportunity to enter their details to willingly sign up for your mailing list. Adding engaged subscribers can boost open rates and overall email ROI.
🔐 Owned data list: Unlike social media, you own the data that users provide to you through your website form. This means you can’t lose access to your account, or even have the platform shut down. Instead, you’ll always have access to your list and ultimately, your leads!
🏗️ Fully customisable: Website owners can decide what information they’d like subscribers to give them. Use this information to learn more about your customers, and also be able to segment your list.
🌎 Eco-friendly lead generation: We can’t speak for all pop-up forms, but EcoSend Pop-up Forms are powered by renewable energy to reduce the carbon footprint of your campaigns!
