In search of Mailchimp alternatives?
Mailchimp may be one of the biggest names in the email marketing space, but that doesn't mean it's necessarily the right fit for you.
Recently, Mailchimp announced changes both to its free and paid plans. This has left some users searching for an alternative to Mailchimp.
Luckily, many other options exist whether you are just starting out with email marketing or have an established list you are looking to grow.
Whatever the reason you're in search of a Mailchimp alternative, buckle up to discover these 9 options to consider for 2025.
Best Mailchimp Alternatives In 2025
ActiveCampaign
ActiveCampaign has solutions for email marketing, transactional email, marketing automation, CRM & sales automation, sales engagement, service and support.
So, it’s simply a case of picking an area that most fits your needs, which in this case would be email marketing.
For any seasoned email marketer, ActiveCampaign has endless tools to help you supercharge your customer communication. This includes the likes of multi-user editing, managed deliverability, custom data, geotracking, personalisation, social tracking and more. All of which can help improve open rates and segment user lists.
But as with Mailchimp, ActiveCampaign can become too costly, and even too complicated for your needs, depending on where you’re at with your business.
At the very least, trying a monthly package first can help you decide whether or not ActiveCampaign is the right fit for your needs before committing.
ActiveCampaign Pricing
ActiveCampaign packages start at $29 per month on the 'Lite' plan. This cheapest ActiveCampaign plan is geared towards those just starting out with their email marketing.
Ramping things up to 10,000 contacts, and ActiveCampaign will cost anywhere between $149 a month.
Switch to the 'Transactional Email' package and prices range between $15 and $1,295 per month.
EcoSend
What if we told you an amazing Mailchimp alternative existed, that could also help reduce carbon emissions?
EcoSend is that tool. In short, EcoSend isn’t just good for the planet, but for your email marketing campaigns too.
Made by the founders of GoSquared, we've been in the email marketing space since 2006. So, we've packed in endless features to send better, tailored email marketing campaigns. From subject line ideas to segmentation, app integrations and the ability to import templates - it's all there with EcoSend!
We'll plant trees on your behalf just for using us. We even have an affiliate marketing scheme that could be a fantastic side hustle idea for any budding entrepreneurs reading.
Most of all, we've built EcoSend with businesses like yours in mind. The price of our email automation packages is a direct reflection of this, with something for everyone.
EcoSend pricing
EcoSend has a free trial available on all plans.
EcoSend paid plans start at £15 per month.
We're proud to have built one of the few Mailchimp alternatives that can actually deliver a similar scale of product, with packages running up to 100,000 contacts and above.
Want to know more, and see if we'd be a great fit for your business? Start your free trial today by clicking the above link.
💡Good to know: EcoSend also offers a free Mailchimp migration service.
You can also reach out to us if you have any questions!!
EmailOctopus
With its sprightly sea themed functionality, EmailOctopus offers some quirky differentiation within the email marketing space.
It’s also fair to say that the features available through EmailOctopus are as equally as vast as the ocean. These include an email builder, email templates, visual builder, advanced sequences, landing page builder, analytics, integrations, forms, custom fields and more.
There are also various levels of support including live chat, email and priority support.
EmailOctopus pricing
EmailOctopus has a free starter plan for up to 2,500 subscribers and 10,000 max emails per month. For solopreneurs just starting out with email marketing, this could definitely work for you as this plan is also limited to one user.
Paid plans start at £8 per month for 500 subscribers and 10,000 emails.
The most expensive plan listed is for those ultra large send lists. For £1,024 per month, you can send up to 4,800,000 emails to up to 480,000 subscribers.
Custom packages for larger requirements are also available.
While EmailOctopus is based in the UK, international pricing for USD, CAD, EUR and AUD is also available.
GetResponse
Email marketers will not be short of features if they use GetResponse. You'll get access to tools such as automation, autoresponders, platform and support, list management, segmentation, landing pages and a website builder.
Based in Poland, it’s fair to say that GetResponse is one of the best known players in the email marketing space, especially in terms of Mailchimp alternatives.
Beyond email, GetResponse offers a landing page builder and a built-in CRM which may be extremely appealing to ecommerce businesses in particular.
GetResponse pricing
GetResponse has a free plan, allowing you to get to know the features and functionality for up to 30 days before you commit.
Paid plans can be priced as monthly, 12 months or 18 months. As you might expect, the longer you commit for, the cheaper your plan will be.
Sticking with monthly pricing, and the cheapest GetResponse plan starts at £13 per month for 1,000 contacts. The most expensive plan is for GetResponse MAX costing £1,099 per month for 100,000 contacts.
There are a wide choice of plans in between, meaning there’s something for all businesses not to mention budgets with GetResponse.
HubSpot
It’s impossible to write a post detailing alternatives to Mailchimp without mentioning one of the biggest players on the market, HubSpot.
Like with Mailchimp, it’s possible to pretty much do it all with HubSpot. It has plans for marketing, sales, customer service, CMS and operations.
Though, it’s fair to say that HubSpot really is designed for larger organisations or marketing experts. This is due both to the complexity of the tools available along with its steep pricing model.
Something that HubSpot does incredibly well is provide helpful resources across marketing, and email marketing is no exception. So if you’re able to dedicate the time to study these, it will definitely boost your overall strategy.
HubSpot Pricing
There are several HubSpot price plans available, depending on the services you need.
Focusing on the Marketing Hub, a 'Professional' package starts at $800 per month. Upgrade to 'Enterprise' and this will cost a whopping $3,600 per month - this makes HubSpot one of the most expensive email marketing tools out there.
That said, for larger businesses who can absorb the cost because they need the features that HubSpot provides, price won't be the determining factor.
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Mailerlite
Founded in 2010, Mailerlite was born out of a desire to help businesses grow.
With a focus on clean functionality, Mailerlite is one of the few email marketing platforms that has a clear set of values listed on its website. So if you’re in search of Mailchimp alternatives that are purpose-driven, Mailerlite could just be up your street.
Even better, Mailerlite offers lots of tools beyond email. But focusing on their email features, these include a drag and drop newsletter editor, rich-text style editor, image library, templates, custom HTML campaigns, AI writing assistant and email automation templates.
Mailerlite pricing
Mailerlite has a free plan for up to 1,000 subscribers.
Paid plans can be priced monthly or yearly, with USD or EUR currencies available.
Based on the cost of a monthly plan, the cheapest Mailerlite plan starts at $10 per month. This will allow you to send up to 500 subscribers and 12,000 monthly email sends.
The most expensive plan is for 500,000 contacts costing $1,900 per month.
Though as with other email providers, you can use the slider tool on the pricing page to create a custom quote to suit your needs. There are lots of plans which offer fantastic value for money, with a 5,000 contact list on the ‘Advanced’ plan coming in at $50 per month.
Moosend
Promising ‘emails that click!’ — Moosend offers A/B testing, email templates, personalised templates, segmentation and reporting as part of its vast array of features.
Conveniently for this post, Moosend has a Mailchimp Vs Moosend comparison page. Some of the reasons Moosend states it is a worthy Mailchimp alternative include cheaper plans and more conversional features including the ability to send transactional emails. Plus custom reports, countdown timers and even weather-based personalisation.
Moosend pricing
Moosend has a free trial available for up to 30 days catering up to 1,000 contacts.
Monthly packages are priced from $9 per month for up to 500 subscribers. Plans run up to 1,000,000 subscribers costing $5,840 per month.
Opting for a yearly plan is how to make savings with a Moosend plan. For modest lists of up to 5,000 contacts, you can pick up a Pro plan for just $38 per month.
Sender
In search of automated email workflows? Sender has got you covered, with endless customisable triggers and steps that take moments not months to set up.
Alongside all the usual suspects, Sender offers some highly intuitive features to help you best understand the performance of your email campaigns. This includes a newsletter heatmap, allowing you to see which aspects of your newsletter users engaged with the most, and where they lost interest.
With a particular focus on helping ecommerce websites to grow, Sender has gone all out to ensure you can best understand your customers based on how they interact with your campaigns.
Sender pricing
Sender offers a free forever plan for up to 2,500 subscribers which is pretty neat.
Moving onto paid plans, these start at £15.20 per month for up to 2,500 subscribers if you opt for monthly billing. Monthly Sender plans cost up to £1,328 for up to 200,000 subscribers and up to 4,800,000 emails sent per month.
Something we absolutely love about the Sender pricing is a one-click option to compare your chosen plan with Mailchimp pricing. For instance, opt for the Standard plan for up to 10,000 contacts on a yearly contract, and this will cost £37.99 per month, which Sender states is 72% cheaper than Mailchimp.
SendX
For those with a very small number of contacts, SendX is another Mailchimp alternative that could be a better fit for where you’re at now. It has packages based on 1-15,000 subscribers, which is far less than most other providers, but perhaps ideal for startups or side hustles.
The range of features SendX offers includes unlimited email sends, email drip campaigns, drag & drop editor, A/B split testing, deliverability booster, email web forms, page targeting, Custom HTML & CSS, segmentation and more.
A huge pro is that you can get to grips with all these different features if you’re moving up from Mailchimp’s free plan. Yet by the same token, you don’t have to commit to an extremely expensive subscription by making the leap.
However, should your subscriber count max out the 15,000 limit, you’ll need to find yet another Mailchimp alternative.
SendX Pricing
SendX starts at $7.49 per month for up to 1,000 contacts if you commit to an annual package.
The most expensive package SendX is the 10,001 - 15,000 subscriber package, costing $79 per month, or $59 per month for the annual package.
SendX offers a free 14 day trial.
What To Consider Before Choosing An Email Marketing Platform
How many contacts do I have, and how will this figure change in the near future?
What features will most help me achieve my goals? For instance, audience segmentation, A/B testing, personalised sequencing etc.
What is the general reputation of the company? Do they have great customer service I can contact easily whenever I need to?
What experience does the platform have in businesses of my size or niche? Will they be able to cater to my specific needs?
Will the features provide the best experience for users, and reflect my business in the best possible light? (Aspects such as design features, excellent security measures etc.)
How much does each tier cost, and can I scale up or down as needed?
Read more: How To Choose The Best Email Marketing Platform In 2024
Mailchimp Vs Mailchimp Alternatives: How Do They Compare?
Now you’ve taken a look at the competition, let’s refresh with the original product.
Mailchimp is a marketing automation platform that’s best associated with email marketing.
Founded 20 years ago, Mailchimp started out as an email tool aimed at small businesses. Now Mailchimp owns the largest market share in the email space, alongside the likes of Constant Contact, Campaign Monitor, Mailjet and AWeber.
As well as email newsletters, you can also build landing pages and digital ads with Mailchimp. Plus create a website, set appointments and create a social media presence.
This makes Mailchimp more of a Swiss army knife in terms of the tools it can provide across all areas of your business.
Though for anyone in search of an alternative to Mailchimp, all of the above is not always what they are looking for, or even affordable.
Mailchimp Pricing
Mailchimp pricing depends on the plan you select, along with the number of contacts you have, with contact options ranging between 500 and 250,000+ contacts.
The cheapest Mailchimp paid plan is for 500 contacts and costs $13 per month. However, once you grow your email list, you'll need to upgrade your subscription.
Based on a 10,000 user contact list, plans range from $100 per month to $350 per month.
At the top end of the scale, plans for contact lists with 200,000 or more contacts start at $1,510 per month. Granted, few lists will reach this size, but it's still worth thinking about depending on the growth rate of your list.
Mailchimp Free Plan
A free plan also exists for businesses with up to 500 contacts. Though, features are severely limited compared with any of the paid Mailchimp plans.
As noted above, restrictions to the free Mailchimp plan were announced in February 2023.
Mailchimp has now introduced a monthly send limit of 1,000 email sends.
On the free Mailchimp plan, you'll get:
1 seat
Email support for 30 days
Pre-built email templates
300+ integrations
Basic reporting + analytics
Forms + landing pages
Creative assistant
That said, the free plan does not include 16 other key features such as segmentation, A/B testing or email scheduling.
Mailchimp Alternatives FAQs
We’ve answered some of the most common questions about Mailchimp alternatives below.
If you have any further questions, including if you’re looking for a customised solution for your business, then feel free to reach out to us.
What Is Mailchimp?
At its heart, Mailchimp is an email marketing platform aimed at growing businesses, although the platform also has various tools and functionality that go beyond its original offering. Founded in 2001, Mailchimp was originally designed to offer businesses an alternative to expensive email software that was around at the time. Since then, Mailchimp has become one of the biggest names in the email space and in 2021 the company was acquired by Intuit.
What Is Mailchimp Used For?
Although it now offers lots of services, Mailchimp is primarily used for creating email marketing campaigns. The key aspects Mailchimp offers relating to emails include email templates, segmentation, automation, analytics and AI.
How To Migrate From Mailchimp
If you’re planning on joining us here at EcoSend we’ve created a handy document running you through each step of Mailchimp migration.
Need any further assistance, or thinking of migrating from a different platform? Reach out to us at any time and our team will be able to provide further help.
Why Look For Mailchimp Alternatives?
As a business, email marketing campaigns are a big part of how you communicate with your customers and keep them engaged. So it’s fair to say that if any aspect isn’t being fulfilled by Mailchimp then you’ll be in search of another option.
In August 2022, Mailchimp announced its CEO would be stepping down after 21 years at the helm. Huge company changes don’t necessarily mean the product itself is changing too. But, coupled with some widespread news reports about data breaches, businesses may consider whether Mailchimp is still the right fit.
Let’s also not forget the pricing of Mailchimp, which similar to HubSpot can be too expensive for most businesses to justify, especially those with larger contact lists.
Even for those starting out, if you have above 500 contacts, or need access to the full range of features of a premium account, Mailchimp may prove too costly.
How To Create A Newsletter In Mailchimp
With a paid subscription, it’s possible to build a stunning array of newsletters in Mailchimp, by accessing the Campaign tab. Other free tools exist elsewhere on the internet where you can design beautiful campaigns or email newsletters, including the free EcoSend HTML email builder.
Is Mailchimp Free To Use?
Mailchimp does indeed have a free plan. It is limited to 1 seat, 500 contacts and 2,500 monthly email sends - now 1,000 monthly email sends as of February 2023.
Only five features are available on the free plan including email support for 30 days only, pre-built email templates, basic reporting and analytics, forms and landing pages along with creative assistant.
Is There A UK Alternative Of Mailchimp?
Yes! EcoSend is an email marketing platform that’s proudly based in the UK. We have customers from all corners of the globe, so wherever you are located — if you are in search of a sustainable email platform we’d be happy to help you!
EcoSend - Email Marketing Automation Made Simple And Greener!
If you’re wanting to switch to our own Mailchimp alternative EcoSend, we’d be more than happy to welcome you on board.
Scroll up to claim your free trial of EcoSend, or to book in a demo with us.
Need any further help with your email marketing needs? Drop us a message and we'll be with you shortly!
