Still using an NTLworld email address like it’s 1999?
If you have a business email that ends in ‘gmail.com’ or ‘yahoo’.com mail this isn’t ideal either as simply put — these are generic email addresses designed for personal rather than business use.
Instead, if you’re looking to build a brand then you really need a personalised email address just like having a custom URL for your website.
As the world’s first sustainable email platform, the team here at EcoSend are here to show you how to go about getting a custom email address.
What Is A Custom Email Domain?
A custom email domain is an email address which has a custom prefix and domain name chosen by the user.
For example: email@yourcompany.com
The different components of a custom email address include:
Email prefix
At symbol
Domain name
Top-level domain name
While you can choose an email prefix to create an email address with a personal provider, the domain name typically belongs to the platform (i.e. Gmail).
If so, your email would look like this: businessname@gmail.com
By customising every aspect of an email address, it becomes highly personal and most importantly for a business — on brand.
Like so: hello@businessname.com
The sections of a custom email we really want to focus on are the email prefix which provides context (i.e. ‘hello’ inboxes or personalised email addresses) along with the domain name, which ideally should be the same as your business name.
You may wish to have several business email addresses which use the same email domain. For instance, email addresses for general enquiries, customer support and personalised addresses for different team members.
Where To Buy A Custom Email Domain
Similar to buying a domain for your website, various providers offer custom email addresses.
Examples of where you can buy a custom email for your business include:
Bluehost
Fasthosts
GoDaddy
Google Workspace
Hover
Ionis
Namecheap
Zoho
Also look out for email providers that also sell domains as purchasing both at the same time can offer a great deal. Plus, keeping everything under one roof makes things easier to manage as a business.
How Much Does A Custom Email Domain Cost?
It’s possible to find custom email addresses for as little as £1 per month depending on your chosen host.
The aspects which can impact the cost of a custom email domain include the value of the domain keyword, the top-level domain name, number of mailboxes, mailbox size, POP3/IMAP4, security features and support options.
As you might expect, the more capabilities you need from a custom email address, the more it’s likely to cost.
Benefits Of A Professional Business Email
There can be lots of overheads to consider as a business. So what makes a custom email domain a worthy investment?
Considering email is a primary form of communication between you and your customers, these are some of the reasons why having an email address that is clearly associated with your company is important.
Establishes & Strengthens Your Brand Identity
Whenever we purchase a product online or contact a company, we expect a response from an email address which looks professional. Simply put, when an email address matches your domain it creates a sense of continuity. For any email marketing campaigns especially, keeping consistent with your email domain name helps build that recognition of your brand.
Look Credible In Front Of Customers
Would you trust a random or generic email address, or would you automatically send that message to spam?
With a professional email (that appears genuine when Googled!) you can promote your business with every email you send. Crucially, every message that is sent will be easily identifiable to encourage higher open and click-through rates.
Email Marketing Capabilities
Personal email accounts have send limits as they are designed for everyday communication, rather than marketing your business. When you opt for a professional email address and connect it with an email platform such as EcoSend — these barriers are replaced with endless features to help your business grow.
Enhanced Security
Custom email domains usually come with advanced security tools as standard. For example GoDaddy offers email encryption, email filters, URL defence, emergency inbox, spooling alerts and anti-spoofing policies.
With better security, your internal and customer data can best be protected from phishing and hacking attempts.
What To Consider Before Buying An Email Domain
✅ - Have a clear purpose for each email prefix - it’s always good to have an inbox for general customer enquiries, plus an individual email address for each employee. Just make sure you don’t confuse your customers by having too many options to choose from. Keeping things lean will also streamline your admin.
✅ - Use an email domain that reflects your business - ideally, check the email domain is available before naming your business and purchasing your website domain. If the names are too far apart, customers may get confused.
✅ - Think about the longevity of the email domain name - avoid adding dates to the email address or similar time-sensitive information.
✅ - Choose the email domain extension (top-level domain name) carefully - it’s possible to choose an extension that matches your location or industry.
✅ - Don’t skimp on email privacy tools - while security features may cost extra, it is essential to protect internal and customer data.
Connecting A Custom Email Domain To EcoSend
Wherever you happen to purchase your email domain, did you know you can add it to EcoSend to make your email campaigns more climate-conscious?
Here is a video from Chris our Customer Success Lead here at EcoSend showing you how it’s done:
If you get stuck we also offer a free migration service for businesses who switch their email marketing to EcoSend.
EcoSend - Try Our Sustainable Email Platform Today ✉️ 🌳
If you do happen to purchase that snazzy custom email domain — don’t let your email campaigns fall at the last hurdle due to subpar email marketing capabilities.
EcoSend is the world’s first sustainable email platform. We run our systems on renewable energy and we plant trees on behalf of our customers for sending emails through us.
Best of all, EcoSend is packed full of features meaning you don’t have to compromise on functionality or capabilities just for being greener.
Grab your free trial of EcoSend to see how we can help you make the most of that new email domain.
Want to chat to us about the email marketing needs of your business first?
Drop us a message and we can talk further over a virtual cup of tea.
