Did you know that sending a weekly email newsletter can emit as much carbon as flying around the world 10 times? 🌎 ✈️
No, this doesn’t mean you don’t have to stop sending newsletters to your subscribers.
That’s because, by switching to a sustainable email platform such as EcoSend, you could cut your email carbon emissions in an instant. This includes any type of emails you send as a business including newsletters.
For those new to EcoSend, here is how we can help you send greener newsletter campaigns without having to compromise on the features you need.
Why You Need An Email Newsletter
Let’s rewind a second for anyone yet to start a newsletter for their business.
Email marketing offers a typical ROI of between $38 to $42 for every $1 spent. With over 4 billion users of email, that offers endless potential for your business to tap into.
Email newsletters are great for connecting with your customers on so many levels. They keep your brand fresh in people's minds while introducing new products and ideas. When done right, newsletters are a highly engaging and effective marketing technique.
Anyone can start an email newsletter. Best of all, newsletters are cost-effective to create and send too.
How EcoSend Will Make Your Newsletter Sustainable
EcoSend is the world’s first sustainable email platform. Our systems run on renewable energy sources, and we plant trees on behalf of every customer who uses us.
On the EcoSend platform, it’s possible to send regular email campaigns, just as it is newsletters. Plus in-app messages and much more. Whichever type of message or campaign you send to your subscribers, it will all run on our sustainable platform.
Some of our profits are also being invested in climate-related causes. We are looking to offer something greener for companies who use email in every way we can.
With our (and your!) bit for the planet taken care of, let’s get back to creating a stunning newsletter for your next campaign.
Read more: 7 benefits of switching to a sustainable email marketing platform
First Up: Choose Your EcoSend Plan
EcoSend has a free plan, with paid plans starting at just $49 per month. If you’re looking to switch from the likes of Mailchimp or HubSpot, you’ll notice how EcoSend will still give you all the features you need for your email campaigns.
Our standard plan is available for up to 10,000 contacts. We then have a custom plan available for any businesses needing larger send capabilities.
With all EcoSend plans (even our free plan!), we’ll plant at least one tree just for signing up. We’ll continue to plant more trees for as long as you keep your subscription with us.
Next: Customise Your Newsletter
In the EcoSend dashboard, head to ‘Forms’ where you’ll see the option to create a newsletter.
EcoSend gives you the ability to:
Choose a template
Customise your form
Style your form
Implement other advanced options
In a nutshell, you can create the exact design and messaging you have in mind for your newsletter.
Whether your newsletter is on the plain text side or contains more sophisticated graphics, EcoSend makes it simple to put your newsletter together.
Finally: Send Your Amazing (Sustainable!) Newsletter
With your newsletter designed and your audiences selected, it’s time to send your newsletter.
As you’ve created your newsletter through EcoSend, every single email will go through our data centres which run on renewable energy.
In the time that follows, you can use the vast analytics tools in EcoSend to monitor the success of your newsletter campaigns. Use this data to make constant improvements, so that your marketing and sales goals can be achieved.
Make Your Email Marketing Sustainable - Sign Up For Your Free Trial Of EcoSend Today
With every email or newsletter campaign you send, you have the opportunity to reduce your carbon footprint as a business. That is if you switch your email platform over to EcoSend!
Sign up for your free EcoSend trial to get started. This way, you can see if EcoSend could be a good fit for your business before you sign on the dotted line.
If you have questions about switching your business email platform over to EcoSend, please drop us a message (this will take you to our GoSquared help portal) and we’ll be in touch.