We’re excited to announce a powerful new feature for the EcoSend email marketing platform: the ability for customers to segment their audience based on whether contacts have opened or clicked their emails.

With this new functionality, customers are able to target their email campaigns more effectively than ever before. By segmenting your audience based on message behaviour, you can create even more personalised campaigns that build on the activity of previously sent messages, each tailored to the specific needs and interests of each group.

For example, you can create a campaign that targets subscribers who opened your last promotion but have not clicked on any links. This group may need a little more encouragement to take action, so you can send them an email with a special offer or further incentive to encourage them to take the next step.

Or, you can create a campaign that targets subscribers who have clicked on a link in your latest newsletter. This group has already shown an interest in a particular topic, so you can send them more information on that topic or related products and services.

How to use Message Behaviour Segmentation

To get started with message behaviour segmentation, simply sign in to your EcoSend account and navigate to the "Contacts" area. From there, you can create new segments based on message behaviour and add them to your campaigns.

We believe that message behaviour segmentation, combined with EcoSend’s industry-leading attribute and online behaviour segmentation, will be a game-changer for email marketers.

By targeting your campaigns more effectively, you can increase your open and click-through rates and drive more conversions.

We can't wait to see what you do with this new functionality, to send better campaigns than ever.

Stay tuned for more updates and features from EcoSend. As always, if you have any questions or feedback, please don't hesitate to contact us.

Happy sending!