About the customer
B Lab Europe is part of an international network that creates economic systems change through standards, policies, tools, and programs for business, and certifies companies—known as B Corps—who are leading the way.
Their global vision is of an inclusive, equitable, and regenerative economic system for all people and the planet. They are mobilizing the B Corp movement to change our economic system to positively impact all stakeholders — workers, communities, customers, and our planet. We won’t stop until all business is a force for good.
B Lab Europe was founded in 2013 and currently oversees the growth of the movement in Benelux, France, Italy, Germany, Poland, Portugal, Ireland, Nordics, Spain, Switzerland and other countries across the continent. In collaboration with the Global Network, they set out to highlight the role business can play in addressing society’s most critical challenges by shifting the behaviour, culture, and structure of capitalism.
Together, we are shifting our economic system from profiting only the few to benefiting all, from concentrating wealth and power to ensuring equity, from extraction to regeneration, and from prioritizing individualism to embracing interdependence.
The challenge
B Lab Europe needed an email platform to to send out their bi-weekly internal newsletter to ensure the 100+ members of the European network are up to date and engaged with the latest news from across the movement
The Newsletter gives updates across upcoming Events, Community News, latest Blog-posts, and links to provide feedback.
B Lab Europe needed a solution to help them design aesthetic newsletters, with branded layout and images - without the need to code via HTML, and to be able to easily assess analytics to continuously improve the content of the newsletter.
Choosing a software supplier in alignment with their mission to encourage more holistically-minded, purpose-driven business, was also an important factor in their decision to switch to EcoSend.
Results
B Lab Europe now use EcoSend's Visual Editor platform to build out their internal newsletter, using the drag & drop blocks to create text, images, and layout - all without ever touching any code!
With EcoSend's Saved Blocks and Image Library functionality, the team at B Lab Europe is able to drag & drop previously designed email templates straight into the Message Composer. This saves time editing, and ensures B Lab are able to send out the same high quality design, layout, and branding, with every edition.
B Lab Europe are also able to use EcoSend's Insights dashboard to monitor user engagement with the Newsletter over time, allowing them to see which editions and content generate the highest interest.
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