About the customer
Fuelled by a wonder for the world and a love of the Earth, Effable was founded to work with brands that care for the place we call home, and to help those brands be seen, heard, and loved, not only through what they say, but how they say it too.
Effable exists to tell the stories of the brands that are changing the world.
Through Knowing, through Voice, through Story; the words that will shape the stories that they tell and the space that they take up in the world - so they can stand up for what they stand for.
Effable blends strategy with soul, and words with wisdom, co-creating with Pachamamma to deliver words that hold deep-rooted meaning for your brand.
Words to make your audience feel, words to connect, and words to activate them and light them up.
The challenge
After meeting James from EcoSend at an event hosted by Avery & Brown, Molly from Effable was curious to learn more about switching to EcoSend from Intuit Mailchimp.
In order to migrate from Mailchimp, Molly required the following features:
Integration with Squarespace Forms
Drag & Drop Newsletter Builder
Automated Nurture Sequences
Audience Segmentation
Campaign Analytics
Results
To kick-off her migration, Molly began a 7 day EcoSend free trial, and booked-in for a call with the EcoSend Onboarding team.
During the call, the EcoSend team assisted Molly with integrating her Squarespace Newsletter form into EcoSend, via Zapier.
This ensured that all requests to sign up to Molly’s ‘Oracle’ Newsletter, were sent straight into her EcoSend Contacts area.
In addition, Molly used the dedicated EcoSend Mailchimp Importer to upload her existing audience into EcoSend, along with all relevant custom tags.
Having set-up her Newsletter Form and migrated her contacts, Molly was able to build out her first EcoSend edition of ‘The Oracle’, using EcoSend’s drag & drop email builder.
Having sent her first newsletters, and satisfied with the delivery and engagement results she saw in the EcoSend Insights dashboard, Molly proceeded to set-up additional Lead Magnet Forms and automated EcoSend Sequences.
These Sequences send through a drip-campaign of messages to subscribers, with relevant content according to their chosen options on the Form.
Meet another EcoSend customer
They also started with a free trial…
Naturally Social
Naturally Social
Another B-Corp moves from Mailchimp to EcoSend!
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Ethical Emails
Ethical Emails
Learn how a thought-leader in Ethical Email Marketing made the switch from ActiveCampaign to EcoSend!
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The Better Business Network
The Better Business Network
Discover how The BBN migrated their Newsletters from HubSpot to EcoSend!