About the customer
At GrowBetter, we believe that growth must go hand in hand with sustainability and innovation. Our team is made up of specialists in inbound marketing, digital strategy, and sustainability, committed to generating positive impact through creative and effective solutions.
We support and facilitate sustainable growth for the common good for organizations and companies whose primary goal is to generate economic, social, cultural, and/or environmental impact.
The challenge
GrowBetter Agency were first introduced to EcoSend by a mutual client. Curious to find out more about an email platform which aligns with GrowBetter’s focus on Digital Sustainability, Sergio reached out to EcoSend for a trial of the platform.
Sergio’s requirements for an email Marketing platform included:
Multiple website Forms to capture registrations
Drag & Drop email builder functionality for sending Newsletters
Automated Email Campaigns for nurture sequences
Results
Sergio at GrowBetter began by setting up a series of EcoSend Forms across the GrowBetter Agency site. These offer website visitors the opportunity to sign-up for Masterclasses, Sustainability Marketing Newsletters, and Webinars.
With EcoSend Sequences, Sergio was able to create a nine-email campaign sequence, which drip-feeds Masterclass episodes to subscribers over a period of months.
Sergio also uses Smart Group segmentation in EcoSend Contacts, in order to categorise his audience.
Thanks to these segments, Sergio sends targeted, relevant messaging via EcoSend Broadcasts to each segment. With offers ranging from Partnership opportunities, Webinar registrations, a regular Newsletter, and more!
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