About the customer
The International Wool Textile Organisation is the global authority for standards in the wool textile industry. Since 1930, IWTO has represented the collected interests of the global wool trade.
With 38 members in 27 countries, IWTO’s membership encompasses all stages of the wool textile pipeline. From farm to retail, through research, education, and knowledge sharing, IWTO ensures a sustainable future for wool.
The challenge
IWTO first found out about EcoSend via referral from another EcoSend client. The Marketing team were interested in an email alternative which could offer automated nurture campaigns, which they found to be lacking in their previous provider.
EcoSend’s stance on Digital Sustainability provided further motivation to explore a switch.
In order to migrate from Constant Contact, IWTO required the following features:
Pop-up newsletter sign-up Forms
Automated nurture Sequences
The ability to upload data with custom properties via CSV
A drag & drop no-code email builder for sending out Newsletter and Event announcements
Results
To help facilitate IWTO’s migration, the EcoSend Design team migrated IWTO’s ‘Ticker’ Newsletter from Constant Contact into EcoSend Broadcasts.
IWTO then proceeded to upload their data from Constant Contact into EcoSend Contacts via CSV file, including custom properties to help categorise their large user-base according to Membership status and subjects of interest.
The Marketing Team at IWTO also make use of EcoSend Lists to split their contacts into Newsletter and Policy Report updates; ensuring users receive campaigns according to their communication preferences.
With EcoSend Forms embedded in their site via ‘pop-up’ and ‘inline’ versions, visitors to the IWTO website are able to sign-up to receive communications from IWTO about upcoming events and / or the Ticker Newsletter.
IWTO also deploy EcoSend Sequences to send automated welcome campaigns to new sign-ups, offering information via a drip-feed sequence during their contacts’ first week.
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