Ethical Emails

Learn how a thought-leader in Ethical Email Marketing made the switch from ActiveCampaign to EcoSend!

Create your Account

Ethical Emails

Learn how a thought-leader in Ethical Email Marketing made the switch from ActiveCampaign to EcoSend!

Create your Account

Ethical Emails

Learn how a thought-leader in Ethical Email Marketing made the switch from ActiveCampaign to EcoSend!

Create your Account

About the customer

Yuval is an ethical email consultant who helps eCommerce B corps, 1% for the Planet, and other good doers turn their subscribers into their biggest F.A.N.s. 

Named a "Top Marketer to Watch in 2024", Yuval challenges the so-called "best practices" and gives actionable "better practices" that are deeply rooted in consent-based and audience-centric strategies that improve email performance and conversions.

She's also a food lover (especially pasta) and a full-time nomad on a mission to find a place to call home.

“The core of my business is sending better emails. Which, like pretty much anything else, has a growing carbon footprint. Knowing that, and having been looking for a new ESP for a while, I decided that it was time to move my list to an ESP that cares about the planet and be a part of the solution - not to be a part of the growing problem. Aside from its capabilities, and above all, what sold me on joining EcoSend is the great team of people behind it and their values. I know for a fact that whenever I have an issue, I’ll get support and/or answers in a timely manner.”

Yuval Ackerman

Founder, Ethical Emails

“The core of my business is sending better emails. Which, like pretty much anything else, has a growing carbon footprint. Knowing that, and having been looking for a new ESP for a while, I decided that it was time to move my list to an ESP that cares about the planet and be a part of the solution - not to be a part of the growing problem. Aside from its capabilities, and above all, what sold me on joining EcoSend is the great team of people behind it and their values. I know for a fact that whenever I have an issue, I’ll get support and/or answers in a timely manner.”

Yuval Ackerman

Founder, Ethical Emails

“The core of my business is sending better emails. Which, like pretty much anything else, has a growing carbon footprint. Knowing that, and having been looking for a new ESP for a while, I decided that it was time to move my list to an ESP that cares about the planet and be a part of the solution - not to be a part of the growing problem. Aside from its capabilities, and above all, what sold me on joining EcoSend is the great team of people behind it and their values. I know for a fact that whenever I have an issue, I’ll get support and/or answers in a timely manner.”

Yuval Ackerman

Founder, Ethical Emails

The challenge

As a champion of Ethical Email Marketing, Yuval had a keen interest in ensuring her choice of email platform reflected her business’s mission and values.

But beyond EcoSend’s Sustainability credentials, Yuval needed a platform which could meet her technical requirements for sending highly-targeted, segmented email-campaigns.

After conversations with other users in the Ethical Marketing and Sustainability communities, as well as having experienced multiple platforms through her client work, Yuval set-up a trial of the EcoSend platform to see if it could match her requirements.

Yuval has also featured on The EcoSend Podcast as a guest-speaker and expert in email Marketing.

Results

Yuval began with a 7 day free trial of EcoSend, during which she set-up an Onboarding call with The EcoSend Support team to discuss the platform’s functionality.

Yuval was pleased to review EcoSend’s Smart Groups and Filters, with the ability to create segmented lists based on both AND/OR logic filtering.

Yuval was also happy to learn about EcoSend’s Conditional Unsubscribe logic, which ensures to filter out automated-link clicking, and prevent accidental unsubscribes.

Having migrated her first Newsletter template into EcoSend Broadcasts, Yuval next integrated an EcoSend Form into her Wix website; in order to capture new email addresses.

Additionally, Yuval added an Automated Message to send to new subscribes to her email list, offering introductory information about the Newsletter, as well as links to her free resources and paid offers.

As part of EcoSend’s Onboarding Service, Yuval set up a call with the EcoSend Customer Success team, who assisted her with questions and helped her become familiar with the features of a new platform.

In addition, Yuval had a call with the EcoSend Product team to offer feedback and suggestions for the EcoSend Product Roadmap.

Satisfied that the platform could meet her requirements, Yuval completed the migration and began sending out the first editions of her Ethical Emails Newsletter from EcoSend.

“When people ask me ‘Which ESP is the best one out there?’ I tell them that no ESP is perfect. They’re all a constant work in progress, and what’s important is that they’ll choose - and know how to use - one that suits their current and future needs and wishes, and supports their vision for their email marketing. Because my clients are using their ESPs of choice, I have worked with many different ones throughout the years, so I know the upsides and downsides of many of them. For my business and values, EcoSend was the right choice.”

Yuval Ackerman

Founder, Ethical Emails

“When people ask me ‘Which ESP is the best one out there?’ I tell them that no ESP is perfect. They’re all a constant work in progress, and what’s important is that they’ll choose - and know how to use - one that suits their current and future needs and wishes, and supports their vision for their email marketing. Because my clients are using their ESPs of choice, I have worked with many different ones throughout the years, so I know the upsides and downsides of many of them. For my business and values, EcoSend was the right choice.”

Yuval Ackerman

Founder, Ethical Emails

“When people ask me ‘Which ESP is the best one out there?’ I tell them that no ESP is perfect. They’re all a constant work in progress, and what’s important is that they’ll choose - and know how to use - one that suits their current and future needs and wishes, and supports their vision for their email marketing. Because my clients are using their ESPs of choice, I have worked with many different ones throughout the years, so I know the upsides and downsides of many of them. For my business and values, EcoSend was the right choice.”

Yuval Ackerman

Founder, Ethical Emails

Meet another EcoSend customer

They also started with a free trial…

The Better Business Network

The Better Business Network

Discover how The BBN migrated their Newsletters from HubSpot to EcoSend!

Learn more

UK For Good

UK For Good

Learn how this BCorp made the switch from Mailerlite to EcoSend, and use AI imagery to boost their Open and Click Through Rates!

Learn more

Avery & Brown

Avery & Brown

Leaders in Sustainable Marketing and Ethical Brand-Building, find out why Avery & Brown migrated their Newsletter from Beehiiv to EcoSend!

Learn more

Ready to make a difference?

We'll help you at every step, and get your forest started.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Ready to make a difference?

We'll help you at every step, and get your forest started.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Ready to make a difference?

We'll help you at every step, and get your forest started.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API