About the customer
Interior designer, stylist, speaker, writer; Iris Van Asselt is driven by her mission to inspire individuals and companies to live sustainably.
As founder of 'Studio duurzaam wonen', Iris provides sustainable interior advice to individuals and businesses.
As a speaker, Iris seeks to inspire others with her knowledge of sustainable materials and products that she gained while building her own sustainable, double Tiny House in an eco-community.
Iris believes in a sustainable way of working and living; which is good for both her customers and the earth.
Her mission is to inspire and inform others about how they can live consciously and sustainably.
The challenge
Iris first became aware of EcoSend just one month after setting up her email campaigns with MailBlue/ActiveCampaign.
In order to migrate from this setup, Iris needed a platform that could deliver on the following key business objectives:
Capture prospective leads from her website across multiple sign-up Forms for her Newsletter, E-book, and other services.
Trigger Automated Email Sequences, segmented according to which Form users submit.
Launch Newsletter campaigns with a user-friendly HTML tool.
Results
Iris deploys EcoSend lead capture Forms across her website, which act as an entry point to her Marketing funnel. For her E-Book sign-up Form, users are directed to a page to download the content after submitting their email address.
Once registered, prospects are automatically added to her EcoSend Contacts database, as well as subscribed to a relevant Nurture Sequence, which drip-feeds Iris's content over a set period of time.
Iris also uses the EcoSend Broadcast function to send a one-off emails to her subscribers; giving her audience updates on her latest projects.
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