About the customer
Iris first became aware of EcoSend just one month after setting up her email campaigns with MailBlue/ActiveCampaign.
In order to migrate from this setup, Iris needed a platform that could deliver on the following key business objectives:
Capture prospective leads from her website across multiple sign-up Forms for her Newsletter, E-book, and other services.
Trigger Automated Email Sequences, segmented according to which Form users submit.
Launch Newsletter campaigns with a user-friendly HTML tool.
The challenge
Iris first became aware of EcoSend just one month after setting up her email campaigns with MailBlue/ActiveCampaign.
In order to migrate from this setup, Iris needed a platform that could deliver on the following key business objectives:
Capture prospective leads from her website across multiple sign-up Forms for her Newsletter, E-book, and other services.
Trigger Automated Email Sequences, segmented according to which Form users submit.
Launch Newsletter campaigns with a user-friendly HTML tool.
Results
Iris deploys EcoSend lead capture Forms across her website, which act as an entry point to her Marketing funnel. For her E-Book sign-up Form, users are directed to a page to download the content after submitting their email address.
Once registered, prospects are automatically added to her EcoSend Contacts database, as well as subscribed to a relevant Nurture Sequence, which drip-feeds Iris's content over a set period of time.
Iris also uses the EcoSend Broadcast function to send a one-off emails to her subscribers; giving her audience updates on her latest projects.
Meet another EcoSend customer
They also started with a free trial…
Salanga
How Salanga offset over 100kg of carbon in just two months
Since switching to EcoSend, Salanga have seen an uptick in successful new-user onboarding and engagement.
Learn more
Investment Quorum
How a B-Corp made the switch from Customer.io
Investment Quorum's commitment to continuous improvement includes a rigorous selection of its own suppliers.
Learn more
Claudia Guerreiro
How a digital marketing consultant migrated in just a few hours
Finding an email provider that aligns with Claudia’s values was key to migrate from MailChimp.