About the customer
Annie has always been passionate about the environment. She first became aware of the fragility of our planet from hearing news reports as a child of the ’80s, watching the destruction of the rainforests, the devastating oil spills and the hole in the ozone layer. This spurred her to gain an undergraduate degree in Environmental Science from the University of Leeds and a Master’s in Conservation Biology from Manchester Metropolitan University.
She’s led ecologically-focussed projects in Africa, won awards at a climate change solution competition at MIT University, consulted for the World Bank, and contributed to the IUCN’s Red List, an inventory of the global conservation status of biological species at the Institute of Zoology. She has eco-renovated a house, chairs a local climate action group, was a spokesperson for a divestment campaign and is the climate champion of her hometown.
The challenge
Annie was previously using Mailchimp for her email communications, but wanted a platform which aligned more with her mission and values.
In order to switch from Mailchimp, Annie required a platform which could provide:
Newsletter Sign-up Forms
Automated Messaging to build a Lead Magnet Funnel
A no-code email campaign builder
Database management of her contacts
After researching climate-conscious platforms and getting a recommendation from a reputable marketing agency, Annie came across EcoSend and signed up initially for a trial.
Results
Annie integrated an EcoSend Form into her Wix website to capture new leads in exchange for two informational PDFs.
When a user provides their email address, an EcoSend Automated Message is immediately sent with the two PDF’s attached. The contact details are also added into her central EcoSend Contacts.
Annie has built out both No-Code HTML emails, as well as EcoSend’s lightweight, ‘Simple Email’ version, as part of her outreach campaigns.
Annie uses EcoSend Broadcasts to send out a variety of communications, including her Newsletter and announcements about upcoming Events & Training.
Meet another EcoSend customer
They also started with a free trial…
Avery & Brown
Avery & Brown
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Sustainable Wedding Alliance
Sustainable Wedding Alliance
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Fruitmarket
Fruitmarket
Find out how Fruitmarket migrated from mailchimp, and kept their unsubscribe rate at 0.36%!