Learn how Annie set-up a Lead Magnet Funnel and builds her Newsletter audience

... all with EcoSend!

Learn how Annie set-up a Lead Magnet Funnel and builds her Newsletter audience

... all with EcoSend!

Learn how Annie set-up a Lead Magnet Funnel and builds her Newsletter audience

... all with EcoSend!

About the customer

Annie has always been passionate about the environment. She first became aware of the fragility of our planet from hearing news reports as a child of the ’80s, watching the destruction of the rainforests, the devastating oil spills and the hole in the ozone layer. This spurred her to gain an undergraduate degree in Environmental Science from the University of Leeds and a Master’s in Conservation Biology from Manchester Metropolitan University.

She’s led ecologically-focussed projects in Africa, won awards at a climate change solution competition at MIT University, consulted for the World Bank, and contributed to the IUCN’s Red List, an inventory of the global conservation status of biological species at the Institute of Zoology. She has eco-renovated a house, chairs a local climate action group, was a spokesperson for a divestment campaign and is the climate champion of her hometown.

None of the popular email platforms even mention being climate conscious so I didn’t think they existed until I came across EcoSend in my research.”

Annie Soulsby

Founder at The Sustainable Life Coach

None of the popular email platforms even mention being climate conscious so I didn’t think they existed until I came across EcoSend in my research.”

Annie Soulsby

Founder at The Sustainable Life Coach

None of the popular email platforms even mention being climate conscious so I didn’t think they existed until I came across EcoSend in my research.”

Annie Soulsby

Founder at The Sustainable Life Coach

The challenge

Annie was previously using Mailchimp for her email communications, but wanted a platform which aligned more with her mission and values.

In order to switch from Mailchimp, Annie required a platform which could provide:

  • Newsletter Sign-up Forms

  • Automated Messaging to build a Lead Magnet Funnel

  • A no-code email campaign builder

  • Database management of her contacts

After researching climate-conscious platforms and getting a recommendation from a reputable marketing agency, Annie came across EcoSend and signed up initially for a trial.

Results

Annie integrated an EcoSend Form into her Wix website to capture new leads in exchange for two informational PDFs.

When a user provides their email address, an EcoSend Automated Message is immediately sent with the two PDF’s attached. The contact details are also added into her central EcoSend Contacts.

Annie has built out both No-Code HTML emails, as well as EcoSend’s lightweight, ‘Simple Email’ version, as part of her outreach campaigns.

Annie uses EcoSend Broadcasts to send out a variety of communications, including her Newsletter and announcements about upcoming Events & Training.

I was impressed with EcoSend’s Sustainability credentials, but in order to switch from Mailchimp I needed to ensure their functionality matched my requirements. When it was clear that it could, I was happy to sign-up and migrate over.

Annie Soulsby

Founder at The Sustainable Life Coach

I was impressed with EcoSend’s Sustainability credentials, but in order to switch from Mailchimp I needed to ensure their functionality matched my requirements. When it was clear that it could, I was happy to sign-up and migrate over.

Annie Soulsby

Founder at The Sustainable Life Coach

I was impressed with EcoSend’s Sustainability credentials, but in order to switch from Mailchimp I needed to ensure their functionality matched my requirements. When it was clear that it could, I was happy to sign-up and migrate over.

Annie Soulsby

Founder at The Sustainable Life Coach

Ready to make a difference?

We'll help you at every step, and get your forest started.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Ready to make a difference?

We'll help you at every step, and get your forest started.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API