CustomersB Lab Europe
Why B Lab Europe switched to an email platform aligned with their mission
About the customer
B Lab Europe is part of an international network that creates economic systems change through standards, policies, tools, and programs for business, and certifies companies — known as B Corps — who are leading the way.
Their global vision is of an inclusive, equitable, and regenerative economic system for all people and the planet. They are mobilising the B Corp movement to change our economic system to positively impact all stakeholders — workers, communities, customers, and our planet. B Lab proudly state that they won’t stop until all business is a force for good.
B Lab Europe was founded in 2013 and currently oversees the growth of the movement in Benelux, France, Italy, Germany, Poland, Portugal, Ireland, Nordics, Spain, Switzerland and other countries across the continent. In collaboration with the Global Network, they set out to highlight the role business can play in addressing society’s most critical challenges by shifting the behaviour, culture, and structure of capitalism.
Together, we are shifting our economic system from profiting only the few to benefiting all, from concentrating wealth and power to ensuring equity, from extraction to regeneration, and from prioritizing individualism to embracing interdependence.
I am enjoying using EcoSend to create and send out our internal newsletters. The Saved Blocks and no-code options allow me to save time, without any compromise on quality of design. As an organisation founded on better business principles, it's also important to know we are using a supplier who keeps people and planet in mind.
Malin Lorge
People & Culture Coordinator
The challenge
B Lab Europe needed an email platform to to send out their bi-weekly internal newsletter to ensure the 100+ members of the European network are up to date and engaged with the latest news from across the movement
The newsletter gives updates across upcoming events, community news, latest blog posts, and links to provide feedback.
B Lab Europe needed a solution to help them design aesthetic newsletters, with branded layout and images — without the need to code via HTML, and to be able to easily assess analytics to continuously improve the content of the newsletter.
Choosing a software supplier in alignment with their mission to encourage more holistically-minded, purpose-driven business, was also an important factor in their decision to switch to EcoSend.
The EcoSend team have been very helpful throughout the set-up process. I was able to book calls with the team to assist with the migration during the initial onboarding and to help me get to grips with using a new platform.
Malin Lorge
People & Culture Coordinator
Results
B Lab Europe now use the EcoSend Visual Editor to craft their internal newsletter, using the drag & drop blocks to create text, images, and layout — all without ever touching any code.
With Saved Blocks and the Image Library, the team at B Lab Europe is able to drag & drop previously designed email templates straight into the Message Composer. This saves time editing, and ensures B Lab are able to send out the same high quality design, layout, and branding, with every edition.
B Lab Europe also use the Insights dashboard to monitor subscriber engagement with their newsletter over time, allowing them to see which editions and content generate the highest interest.