EcoSend | Ouzel Creative

About the customer

The Problem We Solve:
Ouzel Creative is a design team that takes the marketing piece off your shoulders while offering eco-conscious choices for digital and print media that reduce environmental impact.

Ouzel Creative is a boutique studio located in Loveland, Colorado that helps you communicate your value to the world and accelerate your business growth without compromising the environment.

Our Mission:

• We believe in empowering purpose-driven small businesses and organizations with strategic visual solutions because remarkable people and brands are worthy of having the world take notice.
• We create beautifully designed websites, branding and marketing in order to compel our client's audience in a way that moves their mission forward.
• We believe that marketing, branding, and websites should not come at the expense of people and the planet, and that being sustainable doesn't come at the expense of good design.
• We inspire global stewardship by informing eco-conscious decisions with choices for digital and print media that reduce environmental impact because present and future people, flora and fauna deserve their place in a thriving ecosystem.

The challenge

Katy and Shawn at Ouzel Creative hold Digital Sustainability as a core value to their organization, recently writing a series 'Our Digital World Affects Our Physical World'.

The business is certified in the Colorado Green Business Network, a voluntary program that encourages and supports organizations that make the move towards the goal of true, operational sustainability.

Since discovering EcoSend, Ouzel Creative has sent climate-conscious email campaigns for their own marketing, as well as setting up EcoSend for their clients as part of EcoSend's dedicated Partner program.

For their own marketing, Ouzel Creative needed a platform to:

• Integrate a sign-up into their website
• Store contacts in a central hub
• Segment users according to newsletters lists, as well as custom properties and statuses
• Send a regular newsletter with drag & drop functionality

Solution

Ouzel Creative began their migration by uploading their existing contacts into EcoSend via CSV file upload.

Having imported the data, Ouzel Creative segmented their contact base into smaller audiences, according to custom status and/or subscription to their various EcoSend Lists.

Thanks to these segmentation options, Ouzel Creative are able to monitor their audience over time, and send targeted campaigns to each segment.

Katy & Shawn also added an EcoSend Inline Form to their website, to grow their audience base with fresh subscribers.

Ouzel Creative is an organizer for 'Green Drinks' events and send regular announcements via EcoSend's Drag & Drop Builder, and automate their regular 'Messaging and Marketing' workshop announcements via EcoSend's 'Simple Email' Builder.