How this agency, passionate about digital sustainability, use EcoSend to orchestrate their email marketing

About the customer

Ouzel Creative founders Katy and Shawn at their desks is a design team that takes the marketing piece off your shoulders while offering eco-conscious choices for digital and print media that reduce environmental impact.

Ouzel Creative is a boutique studio located in Loveland, Colorado. They help their clients to communicate their value to the world and accelerate their business growth without compromising the environment.

The mission of Ouzel Creative

• The believe in empowering purpose-driven small businesses and organizations with strategic visual solutions because remarkable people and brands are worthy of having the world take notice.
• They create beautifully designed websites, branding and marketing in order to compel the client's audience in a way that moves their mission forward.
• They believe that marketing, branding, and websites should not come at the expense of people and the planet, and that being sustainable doesn't come at the expense of good design.
• They inspire global stewardship by informing eco-conscious decisions with choices for digital and print media that reduce environmental impact because present and future people, flora and fauna deserve their place in a thriving ecosystem.

The challenge

Katy and Shawn at Ouzel Creative hold digital sustainability as a core value to their organisation, recently writing a series 'Our Digital World Affects Our Physical World'.

The business is certified in the Colorado Green Business Network, a voluntary program that encourages and supports organisations that make the move towards the goal of true, operational sustainability.

Since discovering EcoSend, Ouzel Creative has sent climate-conscious email campaigns for their own marketing, as well as setting up EcoSend for their clients as part of EcoSend's dedicated Partner program.

For their own marketing, Ouzel Creative needed a platform to:

• Integrate a sign-up form into their website
• Store contacts in a central hub
• Segment users according to newsletter lists, as well as custom properties and statuses
• Send a regular newsletter with drag & drop functionality

Solution

Ouzel Creative began their migration by uploading their existing contacts into EcoSend via CSV file upload.

Having imported the data, Ouzel Creative segmented their contact base into smaller audiences, according to custom status and subscription to their various Lists.

Thanks to these segmentation options, Ouzel Creative are able to monitor their audience over time, and send targeted campaigns to each segment.

Katy and Shawn also added an EcoSend Inline Form to their website, to grow their audience base with fresh subscribers.

Ouzel Creative is an organiser for 'Green Drinks' events and send regular announcements via EcoSend, using the Drag & Drop Builder to create messages. They automate their regular 'Messaging and Marketing' workshop announcements and use the EcoSend 'Simple Email' templates to craft personal and friendly emails to their audience.

Image credit: Craig Vollmer