Womazing

About the customer

Womazing is Europe’s premier directory connecting socially responsible businesses and consumers with women entrepreneurs. Whether you’re searching for local services, online expertise, or international business partnerships, our platform makes it effortless to find and collaborate with female-founded companies who share your commitment to positive impact.

We want to live in a better place - here where we are.

Every purchase is a choice that shapes our economy and our society. At Womazing, we believe social responsibility starts with creating a more balanced business landscape by making women entrepreneurs more visible and accessible, beyond social media platforms. We’re building a thriving ecosystem where female founders can flourish and conscious consumers can easily support women-led businesses – because economic empowerment is everyone’s responsibility.

The challenge

Zsuzsanna at Womazing was initially introduced to EcoSend by Cláudia Guerreiro from The Conscious Marketing Movement.

Zsuzsanna already had a sophisticated Marketing setup with Mailerlite and Wordpress, but was interested in working with a partner who shares her values around Ethical Marketing.

In order to switch over to EcoSend, the Womazing team required the following features:

• Automated Onboarding Campaigns to nurture new sign-ups
• No-code drag and drop email builder to send out Newsletter campaigns
• Integration options to send in live-feed Membership data and member updates
• A drag and drop website Form builder

Results

Zsuzsanna began her migration by exporting and importing her contacts from Mailerlite, via EcoSend’s dedicated CSV Import tool.

Zsuzsanna also built a number of website Forms using EcoSend’s no-code Form builder; offering Newsletter sign-up options in both Hungarian and English language.

With assistance from the EcoSend Support team, Womazing also set-up integrations via Zapier, in order to send through new customer data into their EcoSend Contacts area. This ensures all Womazing Membership data is kept up to date within EcoSend.

Using EcoSend’s drag & drop email builder, Zsuzsanna created Automated Nurture Sequences to send out when users enter designated ‘Smart Groups’. This ensures every new sign-up to Womazing receives timely information about using the platform.

These email campaigns include Womazing Case Studies, articles, and other free tips & resources to help nurture and inform new users.

Finally, Zsuzsanna implement EcoSend Forms as embedded iFrames into her Wordpress website, to grow her Newsletter subscriber list.