The Digital Marketing Glossary

Level-up your digital marketing knowledge with EcoSend.

Level-up your digital marketing knowledge with EcoSend.

Search glossary…

A/B Testing

A/B testing involves comparing two versions (A & B) of a marketing asset, such as an email, landing page, or ad copy, to see which will be the most effective at achieving a specific goal.

When A/B testing, it's important that you look at a large enough sample size that your data becomes meaningful. A/B testing with a small audience can lead misleading results as just one or two people can throw off your conclusions.

It's also crucial to establish upfront what you're measuring. All-too-frequently, marketers will suggest running an A/B test to prove an idea, but if you don't know what success looks like, no amount of testing will give you an answer!

Great A/B tests are run when there's a large enough sample size to make the testing worthwhile and meaningful, and a clear understanding of what the desired successful outcome looks like.

Example

Run an A/B test on your newsletter by splitting your audience in half and sending the same content with a different subject line to each half. You'll be able to see which subject line performs best in terms of open rate and take these lessons into your next campaign.

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API