The Digital Marketing Glossary
Email Marketing Automation
Email marketing automation is when an email marketer uses software which streamlines and automates various aspects of email campaign creation, sending and monitoring.
As well as storing user data, email marketing automation can create mass email campaigns, while giving the ability to segment users for more effective marketing.
Email automation also allows for a better understanding of email campaign performance, with aspects such as bounce rate, click-through rate, open rate and much more easily available to view and track.
EcoSend is one such example of an email marketing automation platform.