There’s so much that email can do to generate leads, website visits and ultimately boost sales for your business. That is if you give email the attention it deserves in 2024!
We know, there’s ChatGPT, TikTok and all the rest. But what if your winning sales strategy was there all along? Email marketing boasts unrivalled user numbers, and as we’re about to run through - phenomenal revenue projections for 2024.
Email allows you to personally connect with your customers. So make sure you use it to your advantage to attract, retain, engage and delight your subscribers.
Here’s how to do just that in 2024, along with why email is definitely still worth it this year.
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Key Email Stats For 2024
Email will generate $12.3bn of global revenue in 2024 - Statista
4.3 billion people used email in 2023 and this will climb to 4.7 billion by 2026 - Statista
59% of people say that email directly influences their purchase decisions - SaleCycle
Email is 40 times more effective in obtaining new customers than social media - McKinsey
99% of us check our emails at least once a day and up to 20 times daily - OptinMonster
77% of customers prefer permission-based marketing messages - Salesforce
Welcome emails generate 320% more revenue than any other email type - Oberlo
Now you know why email is still king, here’s (as promised!) how to grab your slice of the pie. 🥧 👀
#1 - Sign Up For A Professional Email Tool
Your business needs a way of securely storing customer data, along with the functionality to create, send and analyse email campaigns. This is otherwise known as an email marketing platform.
Popular email platforms include HubSpot, Mailchimp, Sendinblue (Brevo), Constant Contact, ActiveCampaign, GetResponse, Moosend, Drip and Zoho Campaigns.
But if you’re looking for something fresh for 2024, then EcoSend is where it's at.
We’re the first climate-conscious email platform, meaning we reduce the carbon footprint of your emails. All without having to compromise on all the features you need to send amazing campaigns.
Want to give us a try first? We offer a free 7 day trial on all plans.
#2 - Collect Subscribers For Your List
All email marketers need a credible and legitimate way of gathering email addresses to add to their email marketing list.
Forget email scrapers and other spammy techniques. Because apart from being illegal, we know that these techniques actually don’t provide you with qualified leads.
Instead, you’re going to need to create an email subscriber form and place this form on your website. This will provide a legitimate way for users to enter their data and agree to be contacted by you - aka fresh leads!
Other ways of collecting subscribers for your list include:
Social media posts with a link to your email signup
Competitions whereby signing up to the list is required for entry
Website pop-ups offering an incentive for signing up
CTAs within your blog content asking users to sign up
QR codes on physical marketing materials
Events and networking
Lead magnet downloads
Customer brochure downloads
As a business, you may also have other unique ways of reaching your customers that would also be perfect for requesting email list signups. Use these to your advantage to attract relevant and fresh leads.
#3 - Discover Campaign Types That Work For Your Business
It’s a simple fact that not every email campaign type will work the same for every business. Instead, there needs to be a consideration of your customer along with their wants and needs.
Think to yourself: What emails will get my customers to open that email, click my links and engage with my products or services?
This may involve trying any or a mixture of the following email types:
Abandoned cart emails
Customer engagement
Email newsletters
Milestone emails
Product launch announcements
Promotional emails
Tutorials & other helpful content
If you’re an EcoSend customer, you can monitor your campaign performance using EcoSend Insights. This can help you build a pattern to see what’s working along with which campaign types missed the mark.
#4 - Optimise Your Emails For Mobile
Similar to ensuring your website is responsive so that it opens correctly no matter the device - your email template designs also need to have an option for mobile users.
It’s not just looks that count, as the way users interact with emails on mobile is also different than desktop.
A report by Mailchimp titled ‘Impact of mobile use of email engagement’ found that:
PC users click more links in emails (64.2%) than mobile users (26.6%)
Responsive templates improve click rates across all device types
Links found further down within an email get fewer clicks compared with those at the top across all device types
As an email marketer, what you can take away from this is that mobile devices can be unforgiving. But by prioritising your most important content higher up, plus ensuring great responsiveness and button functionality, you’re more likely to achieve success.
Don’t forget that it’s not just your email templates that need optimising for mobile devices, but also your subject lines. That’s because while the usual cut-off point for subject line text is 55 characters, this can be as low as 30 characters on mobile devices.
Similar to writing meta descriptions for your website, it’s essential that your subject lines don’t truncate otherwise your open rates may be lower as a result.
The aptly named Email Tool Tester allows you to preview your subject lines on mobile, even giving you the ability to see the difference between how your subject line may look on an iPhone14 vs Google Pixel 7. Try it before you send out your next campaign!
#5 - Continually Refine Your Campaigns
As marketers, we constantly monitor website performance along with strategies such as SEO and PPC. So, you must also make sure to regularly do the same for your email marketing performance.
Once again, we want to highlight the value of an email analytics tool such as EcoSend Insights.
But if you’re currently using another email tool, the stats you need to look out for include:
Open rate
Click-through rate
Bounce rate
Unsubscribe rate
Complaint rate
Alongside these standard metrics, you also need to keep a keen eye on website visits and overall sales and enquiries. Ideally, there should be a spike in conversional actions which can be directly attributed to your email campaigns, including the date and time at which they were sent.
You may be interested in: 9 Effective Strategies For Winning Customers Through Email
#6 - Don’t Believe The ‘Email Is Over’ Nonsense
There have been so many dramatic clickbait videos and articles as of late, ‘warning’ marketers not to bother with email this year.
It’s true, Google and Yahoo are making huge changes to their platforms in 2024. But get this, these changes are aimed at reducing spam - not ‘killing off’ email altogether. So if you’re currently sending cold emails where you’ve used scraper tools to find email addresses, these changes are rightly aimed at you.
But for everyone else sending quality campaigns to users who have agreed to hear from you, these changes mean you’ve nothing to fear. In fact, this is simply Google and Yahoo’s way of clearing out the trash to ensure credible senders like you can shine!
Some top tips to avoid Google or Yahoo penalties include:
Never use email scraper tools
Use double opt-in forms
Regularly clean your email list
Provide a one-click unsubscribe link
Include your real name and sender address
Send relevant, original and helpful content to users
Don’t over-engage with send-to-all emails sent multiple times per day
So long as you comply with the CAN-SPAM 2003 act, and also use email best practice you’ll be golden in 2024 and beyond.
EcoSend - Eco-Friendly Email Marketing Is Only A Couple Of Clicks Away
There are lots of email marketing platforms where your slice of that $12.3bn revenue awaits. But why not get yours using EcoSend, and help the planet at the same time?
EcoSend plans start at just $29 per month, with free trials available on all plans.
We can even throw in a product demo to help best understand your email needs as a business. If you decide to go ahead, we can also offer a free migration service from your existing tool.
Have any questions about switching to EcoSend? Drop us a message and we’ll be right with you.
