Introducing The EcoSend Digital Marketing Glossary

14 Sept 2023

Have you ever wondered what certain terms mean in email marketing?

Unless you’ve specifically studied email marketing at university or gone on a bunch of courses, it’s easy to get left behind with all the jargon.

So that you can get the most out of EcoSend (and email marketing as a whole!), we’ve created the EcoSend Digital Marketing Glossary. 

📒 ➡️ - Access the EcoSend Digital Marketing Glossary here.

These are the benefits we want to enjoy with our free resource! 

Maximise Your Campaign ROI

It’s a stat we often repeat on our blog, but email marketing offers up an average $42 for every $1 spent. 

Of course, it’s impossible to reach such amazing success without the right knowledge at your fingertips. 

For us here at EcoSend, we don’t want to stop at just giving you the ability to send emails to your customers, since knowing how to actually use our tool is just as important. 

Take terms such as segmentation or disengaged subscribers as examples. Understanding how to segment campaigns means you can enjoy higher open rates and conversions compared to send-to-all marketing. 

Likewise, by removing disengaged subscribers, you can focus on those customers who actually want to spend money with you, rather than those who never interact with your campaigns. 

Handy For Email Marketing Beginners 

Everyone has to start somewhere with email marketing. 

Whether you’re an apprentice fresh out of school, or simply a business owner trying to get to grips with email marketing for the first time, we want to make email accessible for everyone. 

If you’re a freelancer or side hustler, understanding all the relevant terms is seriously impressive, especially if you can use your knowledge to improve the results for your clients. We’ve taken the liberty of putting all the terms you need to know in one handy place! 

Get The Most Out Of EcoSend 

When you log into the EcoSend dashboard, there are a lot of features to get to grips with. However, unless you know what each of these terms means, it’s impossible to use them to your advantage. 

While you can also check out the EcoSend support centre for help with other features, we’ve condensed some of the most important terms you need to know about.  

Our team is constantly adding to the EcoSend Digital Marketing Glossary. So if there’s anything you’re keen to learn we haven’t added yet, feel free to pop it in a Tweet

Sign Up For Your Free Trial Of EcoSend Today

 Yet to join us here at EcoSend?

For the uninitiated, EcoSend offers sustainable email marketing. Packed full of handy features to help you get the most out of your campaigns, EcoSend runs on renewable energy sources to lower your carbon footprint as a business. 

Sign up for your free trial of EcoSend or request a demo with our sales team to get started.

Have any questions about switching your email marketing over to EcoSend? Please contact us and we’ll be right with you. 

About the author

Rachael O'Flaherty

Content Writer

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

The email marketing platform for better business

Win new customers, send better email, and make the planet better with every campaign.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API