CustomersJon Alexander
Learn how Jon spreads the word of a Citizen Future, with EcoSend!
About the customer
Jon Alexander is the author of the award-winning Citizens: Why The Key To Fixing Everything Is All Of Us, the co-host of the How To Save Democracy podcast, a Visiting Fellow at the Ash Center for Democratic Governance and Innovation at the Harvard Kennedy School, and the co-founder of the New Citizen Project.
We are living through a moment when the old stories are breaking down. But a Citizen Future, rooted in the deep truth that all of us are smarter than any of us, is still possible.
Jon’s work is to open the way to that future.
I’m often short on time, but the EcoSend email builder allows me to build campaigns quickly and easily; campaigns which look like they’ve been professionally designed.
Jon Alexander
Citizen Futurist
The challenge
Jon was previously using the Ascend platform by Wix, but wanted to move to a low carbon alternative; working with Sitegeist Web Services to make the change.
As part of this change, Andy at Sitegeist suggested implementing a switch to EcoSend for Jon’s email campaigns; partnering with a climate-conscious email provider to help spread the message of a New Citizen Future.
Jon is an influential writer and speaker, who uses email campaigns as an important medium to grow and engage with his audience. This involves sharing news about his book publications, events, webinars, and podcasts attendances, as well as his reflections during (rare!) moments of downtime.
Jon therefore required a reliable email marketing platform; first, to ensure his communications are delivered safely to his audience. And second, to allow him to build high-quality email campaigns, even when short on time.
Email is a vital tool for me to communicate and share with my audience. I have full trust in the EcoSend platform to deliver my campaigns successfully, reliably, and to provide a positive experience for my email recipients.
Jon Alexander
Citizen Futurist
Results
Since switching to EcoSend, Jon has seen notable success in both growing the size of his audience, as well as reliable engagement metrics from his EcoSend campaigns.
Since adding an EcoSend Form to his website, Jon has seen a whopping 20% increase in his audience size; helping Jon to further extend the reach of his message.
When new subscribers submit via the EcoSend Form, they are automatically welcomed by a drip-feed series of 5 emails over 5 days.
This Sequence introduces each subscriber to the 5 key principles of Jon’s Citizen Blueprint, providing them with an initiation into becoming Citizens of the future.
Jon also uses the EcoSend email builder to send out Broadcasts; enabling him to share his reflections, speaker announcements, and latest publications with his followers.
Since switching to EcoSend, Jon has seen reliable delivery metrics and a regular 54-69% Open Rate across his campaigns, demonstrating EcoSend’s role in maintaining high engagement across his audience, and amplifying Jon’s message for a better future.
