CustomersCAG Oxfordshire
Community Action Groups Oxfordshire
About the customer
Community Action Groups (CAG) Oxfordshire is a network of over 100 community action groups working across Oxfordshire to make it a safer, fairer, greener, more sustainable place to live, work and visit.
Started in 2001, they are building an Oxfordshire with resilient and empowered communities, so that people and planet can thrive within ecological limits.
CAG Oxfordshire’s member groups work in their local communities organising events and projects to take action on issues including waste, transport, food, energy, biodiversity and social justice.
Groups working on similar themes come together as part of their collaborate groups, working with other associated, like-minded groups and organisations to find ways to share skills and experience and to work together on common goals.
We’ve found the EcoSend drag & drop email builder to be user-friendly, enabling us to easily build out campaigns across our three primary newsletters, and also build out a fourth, quarterly newsletter. It is also helpful to be able to send out from different users for each Newsletter.
Alice Williams
Communications Co-ordinator
The challenge
CAG Oxfordshire were initially introduced to EcoSend by the team at Oxygen Design Studio, via the EcoSend Partner program.
In order to make the switch to EcoSend, CAG Oxfordshire required the following features:
- Drag & Drop email builder for their four newsletters; Network Updates, The Key, Replenish, and Owned by Oxford
- List segmentation for each Newsletter
- Database migration and storage of all contact email addresses
- Inline Form to collect sign-ups from their website
- Hosted Forms to share newsletter subscription landing pages via social media channels
- Automated welcome messaging
The EcoSend Forms feature set has been a useful tool to help grow our audience. We’ve already seen over 100 new subscribers to our newsletters, via our Hosted and Inline Forms. EcoSend Hosted Forms have also been a key tool in launching our latest newsletter; Owned by Oxford.
Alice Williams
Communications Co-ordinator
Results
CAG Oxfordshire used the EcoSend Lists feature to build out segmentation for their initial three newsletters, and then imported their contacts from Mailchimp onto the lists.
This ensured users’ subscription preferences were maintained during the migration between platforms.
Alice and her team also launched EcoSend Forms to encourage new subscribers to these newsletter lists, in order to continue to grow their audience.
CAG Oxfordshire also used EcoSend Hosted Forms to launch their fourth & latest newsletter; Owned by Oxford.
With EcoSend’s no code drag & drop email builder, CAG Oxfordshire have built out branded email campaigns for each newsletter, without the need to code any HTML.
Finally, Alice and her team use EcoSend Automated Messages for a welcome message to new subscribers to their ‘The Key’ newsletter Form.
