CustomersEarthology
Supporting Businesses on their Sustainability Journey, with EcoSend!
About the customer
Earthology’s mission is to help businesses and their people, step by step, on their sustainability journey. Earthology inspire, motivate and engage workforces to drive change across their business.
First, Earthology organise talks to activate change and get everyone on board. Next, Earthology deliver workshops to green teams to take the discussion further and to clarify direction. Finally, Earthology develop long term strategies to create success for businesses; working with a team of associates who help Earthology deliver in specific areas of expertise.
I’m happy that our weekly Earthology newsletter campaigns have maintained a strong Open Rate of 40-50% since we made the switch to EcoSend.
Sarah Blake
Founder
The challenge
Sarah and her team at Earthology were previously managing their Email Marketing campaigns via HubSpot, but were interested in a platform which matched their focus on Sustainability.
In order to make the switch to EcoSend, Earthology required the following features:
- Drag & Drop email builder for their weekly newsletter
- Website inline Form to collect sign-ups
- Database to migrate and store their contacts from HubSpot
- Ability to segment users according to custom properties
I enjoy using the EcoSend Insights dashboard, as it gives us a broad overview of our key campaign metrics. This helps us ensure we maintain healthy metrics across our weekly sends.
Sarah Blake
Founder
Results
Earthology began their migration by uploading their HubSpot contacts into EcoSend via the dedicated CSV file uploader.
Sarah and her team next built out an Inline newsletter sign-up Form, matching their company branding, and installed this into their custom-built website.
Earthology also attached an Automated Message, so that new sign-ups are immediately greeted with a welcome campaign, created via the unique, EcoSend ‘Simple Email’ Builder.
With the EcoSend Drag & Drop Builder, Earthology send out a weekly newsletter; sharing Sustainability tips, events of interest, Green Activity ideas, as well as signposting Earthology’s latest helpful resources.