CustomersDO.
Discover why this Sustainable Marketing Agency chooses EcoSend!
About the customer
DO. help property developers, architects and other businesses in the built environment take a more strategic, high-performing and sustainable approach to marketing.
Toby’s work is grounded in evidence, practical experience and a clear understanding of how professional services firms win work, build trust and strengthen their market position.
Toby advises founders and senior teams on brand positioning, messaging, marketing strategy and client development. He designs and delivers programmes that improve visibility, sharpen differentiation and create consistent, scalable marketing that doesn’t rely on last-minute tactics or over-production.
Toby’s approach combines 15+ years of marketing leadership across property and architecture with a specialism in sustainable marketing and behaviour change.
EcoSend’s unique ‘Project’ approach works very well for Agencies; allowing us to quickly scale Marketing operations across both our own and our clients’ accounts.
Toby Cope
Founder + Director
The challenge
As Founder & Director of DO., Toby required an email Marketing platform not only for his company’s own email Marketing needs, but also for that of his clients.
Toby required a sophisticated set-up, involving:
- Separate accounts in order to differentiate between his project and his clients’
- Lead Magnet funnels via website Forms and Automated Messages
- A drag & drop email builder for sending monthly Newsletters
- A central area to store and review his contact data
- The ability to segment between contacts via Lists and custom properties
I appreciate the simple contact-based pricing. There’s no hidden costs for additional Agent Users, feature-gating, or feature-limits, which has allowed us to build up sophisticated Marketing funnels across our projects rapidly. I’d recommend EcoSend for Marketing Agencies, particularly those who value Digital Sustainability.
Toby Cope
Founder + Director
Results
Toby made use of EcoSend’s unique Project functionality to set-up separate projects for DO.Sustainable Marketing, and his clients.
This allowed Toby to hold central access across all the projects, and permit additional, designated access to his clients for their relevant projects.
This ensures data is clearly and cleanly separated between his projects, rather than housing all data under one account with different lists.
Toby began his setup by installing EcoSend inline Forms across his website, as the start of Lead Magnet funnels to capture email addresses in exchange for downloadable resources.
After users submit an email, verified via double-optin, they are automatically redirected to the resource download page.
Toby and his team created a similar funnel across his clients’ sites, included Automated Sequence campaigns to drip-feed content to users post sign-up, ensuring healthy engagement.
In addition to the Automated messaging, Toby’s team use EcoSend’s drag & drop builder to send out monthly Newsletters to their growing subscriber base.
