Since day one, EcoSend has enabled you to track your campaign success by measuring click-through rate.
While some metrics such as Open Rate have become less reliable as the email industry has evolved, Click-Through Rate has become a preferred metric for marketers to understand email engagement.
Click tracking is more important than ever, and we’ve heard loud and clear that you’d like one key improvement to this functionality in EcoSend.
We’re thrilled to roll out Per-Link Click Tracking to all customers today — the ability to see which links were clicked by your contacts for each of your campaigns.
More informed campaigns
The new per-link tracking empowers you to iterate and optimise engagement of your campaigns over time.
Continuous iteration is core to our philosophy of digital sustainability — improve performance and efficiency, while minimising waste. Our goal is for every email you send with EcoSend to be effective, focused, and efficient.
EcoSend isn’t just about sending and forgetting — it’s about making every message count for both your business and the planet.
By giving you deeper insights into which links truly resonate with your audience, we help you reduce unnecessary emails, refine your focus, and drive more impact by focusing on what works.
Built with efficiency in mind
Click tracking, like every feature in EcoSend, is built in accordance with our values. We’re continuously developing EcoSend on energy-efficient infrastructure, powered by renewable energy, and design our services to use as little energy as possible.
We’ve built click tracking to be optimised for reliability and fault-tolerance, while utilising our modern serverless infrastructure to minimise unnecessary usage of energy and compute resources.
Why this matters for EcoSend customers
Better emails: See exactly which links drive engagement so you can fine-tune your messaging and reduce unnecessary follow-ups.
Send confidently: EcoSend’s robust and reliable infrastructure ensures you can be confident with every campaign you send.
Sustainable engagement: By cutting down on redundant campaigns and irrelevant emails, you actively reduce the chance your recipients will disengage or unsubscribe.
Try it now
Per-Link Click Tracking is now available for all EcoSend customers. Send a new Broadcast to see Click Tracking in action.
