How a B-Corp migrated from MailChimp to EcoSend

Operating a number of brands across a global audience meant a straight-forward migration process was vital to successfully transferring Herb UK’s email campaigns into EcoSend.

How a B-Corp migrated from MailChimp to EcoSend

Operating a number of brands across a global audience meant a straight-forward migration process was vital to successfully transferring Herb UK’s email campaigns into EcoSend.

How a B-Corp migrated from MailChimp to EcoSend

Operating a number of brands across a global audience meant a straight-forward migration process was vital to successfully transferring Herb UK’s email campaigns into EcoSend.

About the customer

Herb UK are Natural hair colour specialists who have been making high quality hair colour, care and styling products in the heart of England’s New Forest for over three decades.

The company operates a number of different brands, such as Organic Colour Systems, Tints of Nature, and Oiamiga.

Herb UK’s mission is to provide organic, cruelty-free products to the Salon industry, enabling Salon professionals to operate naturally, ethically, without damage and without compromising on performance.

Herb UK received BCorp status in 2020 and are committed to ensuring their chosen suppliers reflect their company’s values and mission statement. As part of this commitment, Herb UK took an interest in migrating their email sending from MailChimp to a more climate-conscious supplier.

Herb UK Products
Herb UK Products

"Since our company was founded we’ve held to our mission to provide the Salon industry with high-quality, natural, cruelty-free products. That ethos permeates throughout the company, and in everything we do; including our selection-process for suppliers.

When we became aware of the carbon-cost of our emails, it became apparent we needed to switch to a more climate-conscious email provider. We were introduced to EcoSend and it quickly became clear this was the solution we needed!"

Kiara Isted

Kiara Isted

Project Manager

"Since our company was founded we’ve held to our mission to provide the Salon industry with high-quality, natural, cruelty-free products. That ethos permeates throughout the company, and in everything we do; including our selection-process for suppliers.

When we became aware of the carbon-cost of our emails, it became apparent we needed to switch to a more climate-conscious email provider. We were introduced to EcoSend and it quickly became clear this was the solution we needed!"

Kiara Isted

Kiara Isted

Project Manager

"Since our company was founded we’ve held to our mission to provide the Salon industry with high-quality, natural, cruelty-free products. That ethos permeates throughout the company, and in everything we do; including our selection-process for suppliers.

When we became aware of the carbon-cost of our emails, it became apparent we needed to switch to a more climate-conscious email provider. We were introduced to EcoSend and it quickly became clear this was the solution we needed!"

Kiara Isted

Kiara Isted

Project Manager

Herb UK lavendar field
Herb UK lavendar field

The challenge

As a company which operates a number of brands across a variety of countries, Herb UK had sophisticated messaging flows setup in MailChimp to nature, onboard, convert, and cross-sell across their subscriber base.

In order to migrate from MailChimp to EcoSend, the company required EcoSend to deliver on the following key business objectives:

  1. Segment a large, global user-base into precise categories, according to properties such as location, industry-role, and workshop attendance.

  2. Track and report back on their salons’ performance and engagement.

  3. Integrate with their website Forms to capture new leads across their brands’ sites.

  4. Announce upcoming workshops with a user-friendly HTML email tool.

  5. Build sophisticated customer journey email-campaigns to onboard new salons onto their brands.

Herb UK also had a request, which their existing supplier were unable to provide, for implementing ‘deep-links’ into EcoSend emails.

Results

The team at Herb UK migrated their contact-base into EcoSend in just minutes thanks to our purpose-built MailChimp Importer.

Using EcoSend’s custom properties, Herb UK successfully segment their global and varied user-base into detailed categories. Each Smart Group can be monitored in realtime from the team’s EcoSend Contacts centre.

The team integrated EcoSend into their existing website Forms in order to capture new prospect data and ensure their sales pipeline continues to grow.

With EcoSend’s drag & drop HTML Broadcasts, Herb UK send out regular emails to announce upcoming workshops, confirm users’ attendance, and follow-up with attendees for feedback.

Herb UK also successfully implemented ‘deep-links’ in their messaging flows, enabling them to direct salon customers directly to their point of purchase through EcoSend messages.

Finally, Herb UK have set-up sophisticated messaging flows to trigger when new salons onboard with their brands. These EcoSend Sequences ensure new salons have all the tools and instructions they require to make use of Herb UK’s suite of products.

"As a BCorp, we are required to set goals to ensure we not only maintain, but actively improve our social and environmental standards. This commitment has always been at the heart of our product range, and we are delighted to extend this commitment to our choice of email supplier.

The EcoSend onboarding team were very helpful in facilitating our migration. In next to no-time we were sending out our first emails, including an announcement to our client-base to let them know about our switch to a climate-conscious email provider."

Charlotte Elmer

Charlotte Elmer

Senior Marketing Executive

"As a BCorp, we are required to set goals to ensure we not only maintain, but actively improve our social and environmental standards. This commitment has always been at the heart of our product range, and we are delighted to extend this commitment to our choice of email supplier.

The EcoSend onboarding team were very helpful in facilitating our migration. In next to no-time we were sending out our first emails, including an announcement to our client-base to let them know about our switch to a climate-conscious email provider."

Charlotte Elmer

Charlotte Elmer

Senior Marketing Executive

"As a BCorp, we are required to set goals to ensure we not only maintain, but actively improve our social and environmental standards. This commitment has always been at the heart of our product range, and we are delighted to extend this commitment to our choice of email supplier.

The EcoSend onboarding team were very helpful in facilitating our migration. In next to no-time we were sending out our first emails, including an announcement to our client-base to let them know about our switch to a climate-conscious email provider."

Charlotte Elmer

Charlotte Elmer

Senior Marketing Executive

Ready to make a difference?

Create your account, we'll help you at every step. (and get your forest started).

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Ready to make a difference?

Create your account, we'll help you at every step. (and get your forest started).

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API