EcoSend Blog

Sustainable email marketing insights.

Tips, strategies, and stories to help you build better email marketing campaigns that respect both your audience and the planet.

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Discover more insights and strategies for sustainable email marketing.

Digital stress and the wellbeing hacks to reduce it

Digital stress and the wellbeing hacks to reduce it

Digital stress is something that is becoming increasingly talked about, especially as many of us now spend a lot of time staring at screens as part of our jobs.  Likewise, when we want to communicate with friends and family, or even unwind in the evening, we often find ourselves in front of yet another screen. […]

Rachael O'Flaherty12 min read
Read moreAug 2025
The UK government wants you to delete old emails to save water

The UK government wants you to delete old emails to save water

Deleting old emails is one of the ways you can help ease pressure on the UK’s water shortages. That’s according to a new press release issued by the Environment Agency.  As the world’s first sustainable email platform, the EcoSend team is here to explain more about the environmental impact of emails. Crucially, how some simple […]

Rachael O'Flaherty5 min read
Read moreAug 2025
Introducing Gravity Forms integration

Introducing Gravity Forms integration

Collect subscribers on your Wordpress site with Gravity Forms and EcoSend.

The new integration with Gravity Forms makes it easy to collect subscribers on your Wordpress website.

James3 min read
Read moreJul 2025
Gmail introduces new feature to declutter inboxes

Gmail introduces new feature to declutter inboxes

Gmail has made a huge update to allow users to manage the types of emails they receive more easily.  In a post published on July 8th 2025, Gmail announced a new feature called Subscriptions.  By clicking on the Subscriptions feature, users can view all of the email lists they are currently subscribed to. As a […]

Rachael O'Flaherty5 min read
Read moreJul 2025

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How a four day week could help the climate crisis

How a four day week could help the climate crisis

Working four days a week can improve employee productivity and job satisfaction. Fewer commutes can also have benefits for the climate too.

Rachael O'Flaherty7 min read
Read moreJul 2025
Introducing the Sustainability Events Calendar

Introducing the Sustainability Events Calendar

Never miss another sustainability event

Never miss out on another sustainability event. The new free calendar website to list and discover upcoming sustainability events.

James4 min read
Read moreJul 2025
How to create an email newsletter using EcoSend

How to create an email newsletter using EcoSend

Email newsletters can deliver phenomenal results for lead generation and sales. Discover how to create newsletters in EcoSend with these simple steps!

Rachael O'Flaherty6 min read
Read moreJul 2025
An ocean of Good Ripples

An ocean of Good Ripples

Joining a conference of changemakers for London Climate Action Week.

Follow the EcoSend Blog for the latest in email marketing and digital sustainability.

Chris Walkling5 min read
Read moreJul 2025
Over £1,500 raised to get people into jobs, homes and skills

Over £1,500 raised to get people into jobs, homes and skills

Countless fresh starts, thanks to the skills Amira honed at Beam.

How the skills Amira honed at Beam now power EcoSend — and why every campaign our customers send keeps someone moving toward a safe home and a steady job

Amira Al-shabazz3 min read
Read moreJul 2025
EcoSend is now a Certified B Corp

EcoSend is now a Certified B Corp

We’re now certified as a B Corporation, advancing our mission to make email a force for good.

EcoSend is now a proud B Corp. Here’s a little look into our journey to certification and why you might want to become a B Corp yourself.

James4 min read
Read moreJun 2025
‘The Red-Bull river-run’

‘The Red-Bull river-run’

The EcoSend team join Nature's Gym to blitz plastic across the River Quaggy.

In June 2025 we visited south London to assist Nature’s Gym with fetching litter of the River Quaggy.

Chris Walkling3 min read
Read moreJun 2025
Why might a free email marketing tool be bad?

Why might a free email marketing tool be bad?

Free email plans seem tempting. But as our email experts discover, free email plans could actually cost you more in the long run and should be avoided.

Rachael O'Flaherty7 min read
Read moreJun 2025
The carbon footprint of email

The carbon footprint of email

Did you know that your emails have a carbon footprint? Learn from EcoSend how to reduce to the CO2 emissions from your email campaigns.

James4 min read
Read moreJun 2025
Revue has shut down: here’s an alternative for your newsletter

Revue has shut down: here’s an alternative for your newsletter

Revenue is no longer. Here is what happened plus we’ll introduce you to another tool where you can send your email newsletters from instead!

James8 min read
Read moreJun 2025
5 benefits of switching your email marketing to EcoSend

5 benefits of switching your email marketing to EcoSend

Follow the EcoSend for the latest in email marketing and digital sustainability.

James4 min read
Read moreMay 2025
12 email marketing metrics to know in 2025

12 email marketing metrics to know in 2025

Discover the top email marketing metrics including open rate, click-through rate, list growth rate, bounce rate, unsubscribe rate and more with EcoSend.

Rachael O'Flaherty8 min read
Read moreMay 2025
Introducing the Zapier integration for EcoSend

Introducing the Zapier integration for EcoSend

EcoSend now integrates with Zapier — the effortless way to integrate your email marketing with over 7,000 apps and services.

James2 min read
Read moreMay 2025
What is sustainable marketing?

What is sustainable marketing?

Ace sustainable marketing by understanding what it involves and how to make your campaigns more eco-friendly. Discover top tips to try today!

James6 min read
Read moreApr 2025
Microsoft Outlook’s new sender rules for 2025

Microsoft Outlook’s new sender rules for 2025

Microsoft Outlook is introducing new rules for senders starting May 5 2025. Compliance with DKIM, DMARC, SPF and more is needed to avoid penalties.

James4 min read
Read moreApr 2025

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