A law that applies to all commercial email messages to prevent unsolicited email communication.

To comply with the Can-Spam Act, email senders must:

• Inform recipients where the sender of the message is located (a physical address)

• Identify the message as an ad

• Avoid using misleading subject lines

• Provide the option for recipients to unsubscribe

• Honour opt-opt requests in a timely manner

• Monitor others who have access to their subscriber list (i.e. a marketing agency)

Every email which violates the CAN-Spam Act can be subject to a $50,120 fine making non-compliance extremely costly.