The Digital Marketing Glossary

The Digital Marketing Glossary

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Can-Spam Act

A law that applies to all commercial email messages to prevent unsolicited email communication.

To comply with the Can-Spam Act, email senders must:

  • Inform recipients where the sender of the message is located (a physical address)

  • Identify the message as an ad

  • Avoid using misleading subject lines

  • Provide the option for recipients to unsubscribe

  • Honour opt-opt requests in a timely manner

  • Monitor others who have access to their subscriber list (i.e. a marketing agency)

Every email which violates the CAN-Spam Act can be subject to a $50,120 fine making non-compliance extremely costly.





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Your next campaign could help save the planet.

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Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API