The Digital Marketing Glossary

The Digital Marketing Glossary

Level-up your digital marketing knowledge with EcoSend.

Level-up your digital marketing knowledge with EcoSend.

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Forms

Forms are a lead generation tool which can be placed on a website to collect user data.

Users can enter a range of information including their email address, allowing businesses to build their lists for the purpose of email marketing.

Example

With EcoSend Forms, you can build out website Forms according to your requirements, using our drag & drop no-code technology.

EcoSend Forms are lightweight and easy-to-install, simply by pasting an iFrame straight into your site. Start gathering new leads today!

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Grow your business sustainably

Get the EcoSend Weekly newsletter — inspiration, helpful tips, and a good giggle, every Friday.

Grow your business sustainably

Get the EcoSend Weekly newsletter — inspiration, helpful tips, and a good giggle, every Friday.

Expand your digital marketing knowledge

Expand your digital marketing knowledge

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

Our glossary of marketing terms, acronyms, and phrases you were too afraid to ask about.

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A/B Testing

Abandoned Cart Emails

Acceptance Rate

Anti-Spam Laws

Autoresponder

BCC

BIMI

Blacklist

CC

Can-Spam Act

Churn

Clean Email List

Cleantech

Click-Through Rate (CTR)

Click-To-Open Rate (CTOR)

Cold Email

CPM

Disengaged Subscribers

Double Opt-In

EcoSend

Email Delivery Rate

Email Domain

Email List Scrubbing

Email Marketing Automation

Email Service Provider (ESP)

Email Scrapers

Forms

GDPR

Hard Bounce

High Volume Email Sending

Inactive Contacts

Landing Page

Open Rate

Opt Out

Re-Engagement Emails

Return on Investment (ROI)

Segmentation

Send Limit

Subject Line

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API

Your next campaign could help save the planet.

Email marketing software for purpose-driven brands.

Start Free Trial

  • Free Email Templates

  • Smart Segmentation

  • Lead Forms

  • Automated Campaigns

  • Automatic Offsetting

  • Team Sharing

  • HTML Email Editor

  • Multi-channel Campaigns

  • Drip Campaigns

  • MailChimp Import

  • Zapier Integration

  • Powerful API